“Popsop.com” is a website owned and operated since 2008 by Popsop Ltd, registered number 07397900, whose registered office is at 1-3 floor, 124 Baker Street, London, United Kingdom, W1U 6TY.
In a nutshell, Popsop.com is the right place for all who are passionate about brands and design.
Every morning, thousands of brand-nuts-readers go to Popsop to check the latest worldwide brand news, spiced up with most recent design and packaging makeovers and startups. Stop by to be up-to-date with what’s hot in the world of brands and don’t forget to check our savvy experts’ columns — they’re invaluable.
Building Effective Alliance
Founded in 2008, Popsop has managed to become a successful online daily brand journal with 190,000+ visitors each month.
Today, Popsop.com is a trusted source of the latest news on brands and trends in the worldwide FMCG & luxury markets. We have built a strong team of 50+ world-renowned experts in the field who provide deeper insight into how people and emerging brands interact and influence each other.
In the coming years, we plan to become the most popular site where brands, agencies and customers become one effective alliance. Please, check our Media Kit 2012 for more details.
We Need You
Popsop is a branding website with editorial teams in London and Moscow and we’re experts in the Russian branding and consumer market. We’re seeking mutually beneficial partnerships with UK, USA and European firms, which:
a) are entering the Russian market
b) are interested in bold projects
c) are established brand experts
Beneficial Partnership
Being Popsop partner means:
1. We establish and enhance your media presence in Russia and Eastern Europe, which is profitable in terms of gaining new clients etc.
2. We develop your brand expert trademark on the market (both domestic and international).
3. We help you influence the industry and public opinion by participating in various award events, ratings and competitions arranged by us.
To start our partnership discussion simply give us a call at +44 (0)20 7193 0876 if you’re in London or +7 (926)751 11 20 in Moscow or drop us an email at media@popsop.com.
“For an average consumer the value of branding is down to making the right choice”

Sara Jones, Creative Director at brand development and packaging design agency Anthem Worldwide, shares her round up of the top five print innovations, which have the potential to create real standout, as long as they’re used to enhance –- rather than ‘be’ -- the brand idea.
If you had to choose the ultimate business super power, what would it be? Big budgets, global reach, an innovation pipeline full to bursting, a PR machine capable of generating positive press 24/7? Without hesitation, I answered “agility.”
Cheryl Swanson, Head of Toniq, once again explores the consumer trends for different age groups in the USA.
Before we had Apple Macs, Photoshop and a myriad of other programmes, design centered on tradition and craftsmanship, on the physical and the tactile. Yet now, we see the worlds of digital design and physical craftsmanship joining to create new expressions and celebrations of the power of making.
There’s a natural relationship between the style of our daily surroundings and how we feel. A great space can make us feel better, more hopeful and even more productive. And we often use our own space to express a vision of ourselves.

