How to ensure dual branding adds value
AXE adds a drop of sweat to its male employees’ business cards
Coca-Cola releasing a bottle with a “Friendly Twist” in Colombia
Only 20% of brands make a significant effect on people’s well-being, Havas Media’s Meaningful Brands study finds
Heineken runs promotional taxi service “Star Cabs” across London
Apple, Cadbury and Walkers named the best storytelling brands in the U.K.