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Bertrand Chovet
Managing Director & Partner,
Interbrand, Paris
Bertrand has over 17 years of expertise in Branding & Packaging. He is a branding expert with wide experience in all business fields: corporate branding, fmcg branding, luxury branding, retail branding. He is renowned for leading corporations with a focus on strategy, design, sustainability and management.
Bertrand Chovet seeks to build brand distinctiveness and consumer loyalty in every single client engagement. As Managing Director of Paris, his commitment to high performance has resulted in many award-winning retail and package design programs. Bertrand has worked with Interbrand clients on extensive business issues across a wide range of sectors, from FMCG to luxury brands.
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Russia Proudly Presents “ё”— the First Russian Hybrid Car Brand
Yesterday, November 9, ONEXIM group owned by Russia's wealthiest man Mikhail Prokhorov, unveiled a new Russian car brand "ё". The producer pledges to present the world's cheapest hybrids that will be priced at $10,000, not to mention they will become the first hybrid cars to be manufactured in...