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Darren Foley
Managing Director,
Pearlfisher, London

Energetic, diligent and focused, Darren works best when he’s driving things forward, and every day he applies his in-depth design knowhow to the task of developing Pearlfisher for the future. As Managing Director, he runs the London studio with a straightforward and common sense style, motivating and empowering our internal teams and ensuring the business has the appropriate resources to meet our, and our clients’, ambitions.

Darren joined Pearlfisher in 2002 as Realisation Director, inventing the concept of realisation and advocating a design process in which our technical and creative teams work in harmony from the beginning. He has worked in the design industry for close to 25 years, starting out as a junior production artist, and amassing an unparalleled depth of knowledge for the discipline.

When he’s not in the studio, Darren puts his diplomacy and management skills to test on the football field – as an FA qualified coach and manager of the Parkfield Youth FC Under 10s team.

Articles

The Digital Craft
Before we had Apple Macs, Photoshop and a myriad of other programmes, design centered on tradition and craftsmanship, on the physical and the tactile. Yet now, we see the worlds of digital design and physical craftsmanship joining to create new expressions and celebrations of the power of making.
Treasuring National Treasures
Heritage, legacy and national identity form the backbone of many of our favourite brands: Burberry, Liberty, and Cadbury have become cherished and emulated icons that are rooted in a clear British character
Making a Statement
As human beings we are often resistant to change and very quick to make rash and hasty expressions of taste, criticising and discounting a design because its newness makes us feel uncomfortable or challenged. But isn’t this one of design’s fundamental purposes? To question, to provoke, to push us for a response?
Thinking Brands
We no longer look for a brand that simply informs or that seeks to be our friend; we want a brand that enriches our thinking, works with us to understand our lives and allows us to believe in better. A thinking brand that means something.

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