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Dave Timothy
Senior Account Director,
Anthem Worldwide, London

Before joining Anthem he worked at sales promotion and through-the-line agencies including Holmes and Marchant and also Marketing Drive, with his specific emphasis being on FMCG brands and retailers more latterly. These have included Flora, Inbev brands, ASDA and Homebase.

Dave heads up the Nestlé account team at Anthem. This covers a full range of design services across their Confectionery, Professional and Food & Beverage teams, working with brands like KitKat, Smarties, Aero and Nescafé on a regular basis.

Articles

Consumer Polarisation as Mid-Range Brands Are Put on Ice
Looking back at previous times of austerity, our lives and shopping habits seemed a lot simpler then. People used to save up for what they wanted and ‘make do and mend’ was a way of life, rather than a fashionable hobby. However, with so many years of boom before the bust, we have tasted the good life, and we liked it!
Do Limited Editions Offer Limited Results?
The weakness in brand identity at point of purchase has been driven in part by product diversification, leading to ever increasing challenges for brand segmentation.
What’s in a Name? Brands That Dare to Go Bare
There are many reasons brand choose to change their brand identity, be it pre-emptive (quitting while ahead—a courageous move!) or, as in the majority, a re-active approach; that terrible moment when you realise that your brand mark is looking a little tired and that new kid on the block is so much cooler.

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