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Derek Johnston

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Co Founder and Creative Partner,
Family (and friends), London

Derek is an experienced Creative leader, having worked for the last 24 years at brand communication agencies such as Siegel+Gale, Saatchi & Saatchi Design and Landor Associates, where he became board creative director. Derek has written for many of the industry journals and has lectured at universities around the UK.

In 2009 Derek Johnston co founded Family (and friends) with his partner Alex Durbridge. It's a very different take on the traditional agency model. They work extensively with FMCG brands such as Allied Bakeries, Warburtons, Premier Foods and British Sugar, as well as smaller single label startups, providing a very personal and accountable service to brand owners.

His bottom line is that brand design is a business tool, or 'commercial art' using an old fashioned term. 

latest article by Derek Johnston (5 articles)