Last week a contact of ours kindly passed on our details to a major London brewery who were looking for some new designs to be developed for their range of next season’s ales. Ideally we heard, they were looking for a new, small, dynamic and local agency to help them.
Sometimes you have to be brave. You have to admit that your lovely (design award winning work) is not doing the job, that it is supposed to do. You have to swallow the arguments from the design critics who will say that you’ve ‘gone backwards’. You have to accept that to increase sales and consumer interest, you have to rethink branding solutions.