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Greg Taylor

Director of Brand Provocation,
Elmwood, London

Greg Taylor became founding partner in global brand design consultancy Elmwood in 1989. Born in Leeds, Elmwood now has additional offices in Edinburgh, London, Chicago, New York City, Melbourne and Singapore and remains the world’s most effective brand design consultancy having won more DBA international Effectiveness Awards than any other agency in the history of the scheme.

Now Director of Brand Provocation, Greg is the creator and facilitator of Step Change™, Elmwood's strategic tool for moving ideas forward. Clients include ASDA, Wal-Mart, Arla Foods, BBC, COI (Defra and DfT), Cable&Wireless, Comic Relief, Debbie & Andrew’s, Durex, Glasgow 2014 Commonwealth Games, McCain, and the Met Office.

Greg is also author of a blog, ‘The Daily Poke’ and a columnist on PopSop. Outside Elmwood, Greg has been a board director of the Design Business Association, chairing the DBA's International Design Effectiveness Awards strategy group.

latest article by Greg Taylor (38 articles)