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Q&A with Toby Southgate, CEO, UK & Ireland at The Brand Union: “For an average consumer the value of brand is down to making the right choice”
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Expert Board

  • John Mathers

    CEO,
    Holmes & Marchant Group, UK

    In 2009 John Mathers was appointed by Holmes & Marchant as managing director, now changed to CEO.

    Mathers was previously CEO at Enterprise IG (now The Brand Union) and has held similar posts at Fitch and Blue Marlin. He is also a former president of the Design Business Association, and is currently on the advisory board of DOTT Cornwall.

    Holmes & Marchant, founded in 1967, is part of the Media Square Group and is supported globally through the Lloyd Northover network, with partner offices in Singapore, Hong Kong and Dubai. Clients include Kraft, Unilever, Heineken, Freixenet and LVMH.

Articles

  • Time for Brands to Invest in Defensible Design

    It’s nothing new that brands rely on colour recognition, and in some cases words, to boost consumer recognition on noisy shelves. Both are vital in driving market share.

    Wine Branding for European Markets: Expert Insight

    Europe loves wine. Sure, Belgium has its beer and Britain (and France) its cider, but really, wine is the most popular drink on the continent.And as the rise of ‘branded’ wines continues apace, Europe has not been exempt. While the modern focus on branded wine tends to look ...

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Call for interviewees 2012

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Interview

Toby Southgate, CEO, UK & Ireland at The Brand Union:

“For an average consumer the value of branding is down to making the right choice”

Interview

Trends

Top 10 consumer trends in 2012

Research by Euromonitor International

Trends

Expert Columns

Sara Jones
Anthem Worldwide

The Top Five Print Innovations for Packaging

Sara Jones, Creative Director at brand development and packaging design agency Anthem Worldwide, shares her round up of the top five print innovations, which have the potential to create real standout, as long as they’re used to enhance –- rather than ‘be’ -- the brand idea.

Emily Stubbins
Hyperquake

Agility: The Business Super Power

If you had to choose the ultimate business super power, what would it be? Big budgets, global reach, an innovation pipeline full to bursting, a PR machine capable of generating positive press 24/7? Without hesitation, I answered “agility.”

Cheryl Swanson
Toniq LLC

Toniq Trending: Age Groups

Cheryl Swanson, Head of Toniq, once again explores the consumer trends for different age groups in the USA.

Darren Foley
Pearlfisher

The Digital Craft

Before we had Apple Macs, Photoshop and a myriad of other programmes, design centered on tradition and craftsmanship, on the physical and the tactile. Yet now, we see the worlds of digital design and physical craftsmanship joining to create new expressions and celebrations of the power of making.

Greg Taylor
Elmwood

Future Homestyle

There’s a natural relationship between the style of our daily surroundings and how we feel. A great space can make us feel better, more hopeful and even more productive. And we often use our own space to express a vision of ourselves.

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