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Renée Whitworth
Strategic Partner,
Flood Creative, New York

Renée Whitworth is a strategic partner at Flood Creative in New York. Over the last 15 years she has developed a reputation for providing unique insights that help every facet of design come together with a singular, shared focus.

Her long-term client partnerships include: Bath & Body Works, Campbell’s, Coca-Cola, Colgate-Palmolive, General Mills, Gillette, GlaxoSmithKline, Hain-Celestial, Johnson & Johnson, Kimberly Clark, Kraft, Nestle and Unilever.

Articles

Getting Art into Marketing
Product design is pretty much pervasive now. What was once more of a “behind the scenes” competitive advantage is now an open and assertive part of the messaging.
Brand and Social Storytelling: Getting an “A” for Effort
The continual backlash to 'mass' has resulted in a plethora of artisan, semi-homemade and/or custom products for everything from denim to dog food. And they all rely heavily on the founder’s personal backstory.
Pan Am: Licensed to Fly Again
Predictions are that a Pan Am stewardess costume will be as popular for women this Halloween as a Charlie Sheen costume will be for the men. And if you are in the market for the iconic travel bag, it’s already on backorder everywhere...
The ‘Two Faces’ of Beauty/Fashion Branding
Back in the day, beauty used to be about defined American archetypes such as Farrah Fawcett or Cindy Crawford. We either fit the archetype or we endlessly sought products to alter our appearance in an attempt to match the archetype.

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