Let’s spend a few moments in the 1980’s… In 1982, when Paul Newman first started selling salad dressing, […]
Author: Renée Whitworth
The article is written by Renée Whitworth, Strategic Partner at Flood Creative, New York
Keep your eyes peeled this summer for the “super” undertones in all types of communication. As multi-tasking becomes a permanent and ubiquitous part of the new life experience, marketers are following suit with products that likewise do more in an effort to help us be more.
The article is written by Renée Whitworth, Strategic Partner at Flood Creative, New York
Product design is pretty much pervasive now. What was once more of a “behind the scenes” competitive advantage is now an open and assertive part of the messaging. We are bombarded with the faces and signatures of famous designers, artists and/or lifestyle gurus in every aisle of every mainstream big box retailer.
You are welcome to share your thoughts on this article written by Renée Whitworth, Strategic Partner at Flood Creative, New York
Predictions are that a Pan Am stewardess costume will be as popular for women this Halloween as a Charlie Sheen costume will be for the men. And if you are in the market for the iconic travel bag, it’s already on backorder everywhere.
You are welcome to share your thoughts on this article written by Renée Whitworth, Strategic Partner at Flood Creative, New York
Back in the day, beauty used to be about defined American archetypes such as Farrah Fawcett or Cindy Crawford. We either fit the archetype or we endlessly sought products to alter our appearance in an attempt to match the archetype.