I read in the Wall Street Journal earlier this week that the image-messaging firm Snapchat, founded by 23 year-old Evan Spiegel, rebuffed a $3bn (£1.9bn) acquisition offer from Facebook.
From apps like Instagram, to brands like Soap and Glory, vintage is ‘in’ and brands have jumped on this bandwagon, embracing their histories to capture new audiences, along with reengaging the old.
There are many amazing facts about the Internet. There are 2.2 billion users around world, making 100 billion searches every month. 60 seconds is a long time in the life of the World Wide Web—Amazon will make $83,000 in sales, 72 hours of video will be uploaded to Youtube, 70 new domains will be registered and 571 new websites will be created.
What does a Western design agency working with Russian brands need to know? David Rogers, founder and Creative Director of brand & packaging design company Pure, looks at the emergence of packaging design in Russia that blends East with West.
Essentially the success of storytelling comes down to giving consumers the opportunity to indulge in one-to-one storytelling as we combine the brands’ and retailers’ story with our own.
Marketing articles often refer to the ubiquitous “she” consumer and shopper, simply assuming that men are not a factor in most shopping occasions.
The economy may be showing green shoots, but the need to boost the high street has never been greater—statistics from the British Retail Consortium show that footfall on UK high streets dropped 5% in August 2013 compared to the same month last year, while online sales rose 13% between August and September (the highest rise in 13 years) according to IMRG Capgemini’s e-Retail Sales Index.
We’re passionate about the role great insights play in design at The Big Picture; but sometimes we see that that it isn’t widely enough understood. That’s why we’ve recently launched Design In Sight—a student design competition with a difference.