Brand strategy is about making thevvision of the brand fulfill the business’ objectives. Brand teams should ask themselves three questions.
Half of the world’s population lives in cities, yet cities are responsible for 75% of the world’s carbon emissions. This is why the more enlightened of city leaders are setting up ‘future city’ initiatives to create better urban spaces for us to live and work in.
Working in the area of sustainable communications I always seek new examples of responsible marketing. Although it has been just about two years since Patagonia's campaign, the speed of innovation and information already requires some newer and fresher solutions from marketers.
This past Superbowl, Coca Cola once again dipped its toes into the arena of cultural relevance by introducing their controversial America is Beautiful campaign.
Design is a bit like magic. It can be hard to see how it works, but is actually powered by a mixture of skill and science.
Last week a contact of ours kindly passed on our details to a major London brewery who were looking for some new designs to be developed for their range of next season's ales. Ideally we heard, they were looking for a new, small, dynamic and local agency to help them.
The ever-more desirable lifestyle package is driving phenomenal growth in the hotel and hospitality sector—from boutique, to one-night only to the new and increasingly popular trend for multi-brand hotels.
This is the most fascinating time of the year. One day we are reflecting on the year behind us, taking stock of what has been accomplished and enjoying a well-deserved break. And the very next day we are starting from zero. New dreams, new promises and new goals to reach. For the business world, it’s just like the first day of school. The best chance to purge, get organized and most importantly, think and act differently.