According to recent statistics from eMarketer, mobile has rapidly changed the way we research and book our holidays.
Most people recognise that a playful approach heightens creativity. But they may be less aware of the powerful emotional connection play can create between an experience and a brand.
From videos, tweets and infographics—consumers’ appetite for easily digestible and sharable content is only growing.
A good brand, when built to last, is, as my more polished competitors would say, ‘media agnostic’. It will work anywhere it’s needed to engage the desired audience.
How much we spend on life’s little luxuries has defined brand extensions in recent years, and nowhere is this more true than occasion or treat products, including Easter eggs.
Yes, the Apple Watch is inevitably challenging the way we use technology, but I just can’t swallow that as challenger behavior at a brand level.
What can the famous ‘Reassuringly Expensive’ Stella Artois advertising campaign teach us about the way branding has changed and have we seen the end of the third person pronoun?’
The major issue with luxury, of course, is that it’s an abstract and subjective concept. In consumer terms, I guess you could loosely define ‘luxury’ as any purchase that lies beyond functional need.