User Experience, Stronger Brand “A customer service department should be not just one department, but the work of an entire company,” sais […]
Packaging as a Dress Code The word “packaging” comes from the English verb “to pack” and means the process of creating some form […]
Packaging for Dairy Products The cornerstone of communication strategy during the current economic crisis is as simple as a bowl of soup. […]
A Safer Life or How our Actions Today Define our Tomorrow Popsop Forecast: Introduction of a New Product Category Like special products for a healthy lifestyle, gluten-free nutrition, organic […]
Individuality as a Priority: 2010s Generation, their Interests and Preferences The style of Billy Elish can be a perfect example of the victory of a new understanding of […]
Clever Drink Brand Marketing Campaigns from Around the World Across the globe, there are thousands and thousands of drink brands. In Canada alone, there are about 30 […]
AI, Marketing and the Future While everyone is reading «Life 3.0» and an artificial intelligence remains in the fantasies of the distant future, […]
Red Bull Promotional Strategy In Japan Once in the eighties, Dietrich Mateschitz, an Austrian entrepreneur, tried a Thai energy drink which helped him […]
Inspiration for 2020: Top Trends in FMCG Packaging Each year, more than 30 thousand different new products appear on store shelves around the world. More than […]
Brands and Superbowl On February 2, Hard Rock Stadium in Miami will host a 54 Super Bowl final. The Ultimate game […]