The latest comprehensive report by Ogilvy CommonHealth Worldwide explores the opportunities of digital wearable devices to improve public health.
12% already use products that blur the lines between digital and physical, while 27% are aware and interested in them, and 61% are either aware but not interested (26%) or unaware (35%) of this type of products.
The embedded tags containing sensor information let the company personalize communications with consumers who can read those NFC tags with their smartphones.
The biggest contributions to the sales growth will be coming from the developed regions (18.1 million for smartphones and 20.1 million units of HTF).
The free app displays social ads on your “sleeping” smartphone screen to help raise funds for the Swedish non-profit medical organization Doctors of the World.
Users will be able to download the CP app, register, create teams of five people or less—in order to complete real sporting challenges and collect scores.
The small software engineering company Oxford BioChronometrics specializing in Human Recognition Technology conducted a study to find out which percent of digital ads is clicked by bots, not real users.
The research by Annalect reveals that 57% prefer using apps over web browsing on mobile, moreover, around 55% use app store to learn information about a new brand.