Popsop team is happy to announce that our first own-branded rating project SBA’11 based on expert voting has finished and we are announcing the winners. You can learn more about SBA Project to find out how we started it back in 2010, read about the methodology in 2011, and see who have voted for the best Sensei Brand throughout the year — meet our judging panel.
And, of course, meet our winners of Sensei Brand Award 2011!
| No | Overall Winners | By ECO criteria | By MIND criteria | By FUN criteria |
| 1 | ![]() | ![]() | ![]() | |
| 2 | ![]() | ![]() | ![]() | |
| 3 | ![]() | ![]() | ![]() | ![]() |
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“For an average consumer the value of branding is down to making the right choice”

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If you had to choose the ultimate business super power, what would it be? Big budgets, global reach, an innovation pipeline full to bursting, a PR machine capable of generating positive press 24/7? Without hesitation, I answered “agility.”
Cheryl Swanson, Head of Toniq, once again explores the consumer trends for different age groups in the USA.
Before we had Apple Macs, Photoshop and a myriad of other programmes, design centered on tradition and craftsmanship, on the physical and the tactile. Yet now, we see the worlds of digital design and physical craftsmanship joining to create new expressions and celebrations of the power of making.
There’s a natural relationship between the style of our daily surroundings and how we feel. A great space can make us feel better, more hopeful and even more productive. And we often use our own space to express a vision of ourselves.
