
As the Royal Wedding falls just after Easter, many people in the UK will be enjoying an eight day holiday bonanza within a short eleven day period, and consumers will be looking to make the most of the holiday atmosphere, celebrating all that is great about Britain. Leading drinks companies...
13 April 2011

This holiday season, Baileys Original Irish Cream is spending $250,000 to unite thousands of family and friends across the USA with the "Baileys Brings You Home Project." The program is granting consumers and military families with complimentary airline tickets to spend...
2 November 2010

This summer, Baileys Original Irish Cream is celebrating iced coffee by teaming bartenders and baristas from across the US to create unique coffee-inspired cocktails. Pairs from six cities across the United States are appearing in a series of online videos demonstrating mixology...
28 July 2010

Diageo GTME is launching a new seasonal promotion across the Baileys brand family. This springtime European Travel Retail exclusive is seeking to inspire shoppers and drive category growth by tapping into the season’s gifting occasions. The innovative through...
29 March 2010

Diageo is stepping into a sacred zone of any woman – TV-series. Baileys Irish Cream liqueur becomes a sponsor of the new series of ‘Desperate Housewives’ in the UK. The beginning of the collaboration starts today, January 27, with the first episode and...
27 January 2010

Actress Kim Cattrall and costume designer Patricia Field decided to take a little break from working on the Sex and the City 2 projects and stepped in promoting Baileys Red Bow bottle. The holiday Baileys Irish Cream bottle with a nice...
2 December 2009

The well-known alcohol brand Baileys is going to treat its consumers with something very trendy. The brand is arranging a great fashion Baileys Pop-Up Holiday Shoe Shop in NYC on November 11th – 13th. The 5 must-have designers (Alejandro Ingelmo,...
4 November 2009

The premium spirits producer Diageo in collaboration with English dairy manufacturer Dairy Crest has tapped the market with the innovative product - the potted creams with the flavour of Baileys liqueur.
26 October 2009
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Diageo tries to push Baileys and Smirnoff sales in pubs at Christmas time with advertising campaigns and other initiatives.For example, advertising campaign for Baileys will include 63 percent more TV coverage than it had in 2008. In addition, Diageo says...
29 September 2009

With the appointment of Philip Almond, marketing director for Diageo's British division, as a global brand director of Baileys, the company starts the new advertising campaign for the brand, aiming to boost sales up to 23% in the festive season.
7 September 2009
2 commentsThe brand name development process must be robust and capable of attaching specific meaning to what is often a broad set of challenges. Craig Swanson discusses three macro approaches that can be used to create a distinctive brand name.
Anthem's expert Kathy Oneto forecasts that 2012 is the year of Movement and Progress across a number of dimensions.
While it’s true that consumers are cost-conscious and more deliberate in their purchase-making decisions as a result of the recession, it’s also true that they’re looking for some bright spots in their daily lives.
It’s nothing new that brands rely on colour recognition, and in some cases words, to boost consumer recognition on noisy shelves. Both are vital in driving market share.
The future of taste is in the celebration of food. Healthy eating brands need to move from the visual imagery of tape measures, weighing scales and comparing ‘before’ and ‘after’ shapes.
