Diageo GB and Coca-Cola Enterprises Get Behind Royal Wedding Celebrations
As the Royal Wedding falls just after Easter, many people in the UK will be enjoying an eight day holiday bonanza within a short eleven day period, and consumers will be looking to make the most of the holiday atmosphere, celebrating all that is great about Britain. Leading drinks companies...
13 April 2011
Baileys 'Brings You Home'
This holiday season, Baileys Original Irish Cream is spending $250,000 to unite thousands of family and friends across the USA with the "Baileys Brings You Home Project." The program is granting consumers and military families with complimentary airline tickets to spend...
2 November 2010
Baileys Teaches Fans to Shake Up Coffee Cocktails on Facebook
This summer, Baileys Original Irish Cream is celebrating iced coffee by teaming bartenders and baristas from across the US to create unique coffee-inspired cocktails. Pairs from six cities across the United States are appearing in a series of online videos demonstrating mixology...
28 July 2010
A Sweet Spring Treat from Baileys in Travel Retail
Diageo GTME is launching a new seasonal promotion across the Baileys brand family. This springtime European Travel Retail exclusive is seeking to inspire shoppers and drive category growth by tapping into the season’s gifting occasions. The innovative through...
29 March 2010
Baileys Irish Cream Sponsors ‘Desperate Housewives’ in Britain
Diageo is stepping into a sacred zone of any woman – TV-series. Baileys Irish Cream liqueur becomes a sponsor of the new series of ‘Desperate Housewives’ in the UK. The beginning of the collaboration starts today, January 27, with the first episode and...
27 January 2010
Baileys and Patricia Field Wrap Kim Cattrall in Red
Actress Kim Cattrall and costume designer Patricia Field decided to take a little break from working on the Sex and the City 2 projects and stepped in promoting Baileys Red Bow bottle. The holiday Baileys Irish Cream bottle with a nice...
2 December 2009
Baileys Inspired a Foot-Wear Collection
The well-known alcohol brand Baileys is going to treat its consumers with something very trendy. The brand is arranging a great fashion Baileys Pop-Up Holiday Shoe Shop in NYC on November 11th – 13th. The 5 must-have designers (Alejandro Ingelmo,...
4 November 2009
Diageo launched an innovative product - Baileys Extra Thick Cream
The premium spirits producer Diageo in collaboration with English dairy manufacturer Dairy Crest has tapped the market with the innovative product - the potted creams with the flavour of Baileys liqueur.
26 October 2009
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Festive promotion for Baileys and Smirnoff
Diageo tries to push Baileys and Smirnoff sales in pubs at Christmas time with advertising campaigns and other initiatives.For example, advertising campaign for Baileys will include 63 percent more TV coverage than it had in 2008. In addition, Diageo says...
29 September 2009
Baileys runs Christmas ad campaign
With the appointment of Philip Almond, marketing director for Diageo's British division, as a global brand director of Baileys, the company starts the new advertising campaign for the brand, aiming to boost sales up to 23% in the festive season.
7 September 2009
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