Baileys Irish Cream Sponsors ‘Desperate Housewives’ in Britain
Diageo is stepping into a sacred zone of any woman – TV-series. Baileys Irish Cream liqueur becomes a sponsor of the new series of ‘Desperate Housewives’ in the UK. The beginning of the collaboration starts today, January 27, with the first episode and...
27 January 2010
Baileys and Patricia Field Wrap Kim Cattrall in Red
Actress Kim Cattrall and costume designer Patricia Field decided to take a little break from working on the Sex and the City 2 projects and stepped in promoting Baileys Red Bow bottle. The holiday Baileys Irish Cream bottle with a nice...
2 December 2009
Baileys Inspired a Foot-Wear Collection
The well-known alcohol brand Baileys is going to treat its consumers with something very trendy. The brand is arranging a great fashion Baileys Pop-Up Holiday Shoe Shop in NYC on November 11th – 13th. The 5 must-have designers (Alejandro Ingelmo,...
4 November 2009
Diageo launched an innovative product - Baileys Extra Thick Cream
The premium spirits producer Diageo in collaboration with English dairy manufacturer Dairy Crest has tapped the market with the innovative product - the potted creams with the flavour of Baileys liqueur.
26 October 2009
Festive promotion for Baileys and Smirnoff
Diageo tries to push Baileys and Smirnoff sales in pubs at Christmas time with advertising campaigns and other initiatives. For example, advertising campaign for Baileys will include 63 percent more TV coverage than it had in 2008. In addition, Diageo says...
29 September 2009
Baileys runs Christmas ad campaign
With the appointment of Philip Almond, marketing director for Diageo's British division, as a global brand director of Baileys, the company starts the new advertising campaign for the brand, aiming to boost sales up to 23% in the festive season.
7 September 2009
Baileys 'girly' bottles
UK agency Tayburn specializing on packaging design created a very special 'girly' gift pack for 2 miniature Baileys bottles. The premium feminine gift pack range communicates sharing and togetherness for urban...
20 July 2009
Diageo launches new premium Baileys Gold
Diageo Global Travel and Middle East (GTME) has lauched the new Irish cream liqueur in Baileys portfolio - Baileys Gold - exclusively in travel retail. The 70cl bottle is packaged in stylish gold and black-themed packaging. Baileys Gold shares the same abv...
24 June 2009
Baileys offers rebates for American mothers
Specially for the Mother's Day in US Diageo North America offers holiday $3 rebates for each purchased Baileys' bottle. In order to take this offer the customers in US should fill in the discount coupon and send it by mail. Offer expires 5/31/2009. All requests for...
12 May 2009
Bailey's to get GBP6.5m cash injection from Diageo
Diageo GB is investing GBP6.5m in Baileys, the leading Irish cream liqueur, in the run-up to Christmas, including a GBP4m burst of new consumer advertising with the theme of “Listen to Your Lips”.
22 October 2008
