Ahead of Easter, on April 15, a Rococo-style theatrical performance, organised by Baileys liquor, engaged a handful of British celebrities and visitors to Harvey Nichols at London’s Knightsbridge.
Ahead of International Women’s Day, Baileys is rolling out a female-targeted campaign in China, encouraging local ladies to celebrate their best friends. The idea of the campaign developed by BBH China builds on the fact that because of the one-child policy in China, having female friends is the only possible way to have “sisters.”
Baileys revamps its bottle’s look as part of the ongoing “’Cream With Spirit” global campaign, launched last year. It is the brand’s next major redesign since June 2008, when a new bottle and outer casing design created by Bloom was introduced. The new packaging design has been developed by London-based Lewis Moberly.
As the Royal Wedding falls just after Easter, many people in the UK will be enjoying an eight day holiday bonanza within a short eleven day period, and consumers will be looking to make the most of the holiday atmosphere, celebrating all that is great about Britain. Leading drinks companies Diageo GB and Coca-Cola Enterprises (CCE) are both activating plans to help GB retailers make the most of the opportunity presented by the much anticipated occasions, and are launching holiday editions of their iconic products.
This holiday season, Baileys Original Irish Cream is spending $250,000 to unite thousands of family and friends across the USA with the “Baileys Brings You Home Project.” The program is granting consumers and military families with complimentary airline tickets to spend time with their loved ones throughout October, November and December.
This summer, Baileys Original Irish Cream is celebrating iced coffee by teaming bartenders and baristas from across the US to create unique coffee-inspired cocktails. Pairs from six cities across the United States are appearing in a series of online videos demonstrating mixology and brewing techniques for perfecting delicious iced coffee cocktails at home.
Diageo GTME is launching a new seasonal promotion across the Baileys brand family. This springtime European Travel Retail exclusive is seeking to inspire shoppers and drive category growth by tapping into the season’s gifting occasions. The innovative through the line campaign includes sampling, concourse activations and a new on-pack execution.
Actress Kim Cattrall and costume designer Patricia Field decided to take a little break from working on the Sex and the City 2 projects and stepped in promoting Baileys Red Bow bottle. The holiday Baileys Irish Cream bottle with a nice red bow, reminding Christmas presents wrapped in red paper, inspired the designer to create a gorgeous red dress with a huge bow to spread the festive cheer. The fabulous frock will be auctioned be off in aid of the Clothes Off Our Back Foundation to benefit children’s charities.
The well-known alcohol brand Baileys is going to treat its consumers with something very trendy. The brand is arranging a great fashion Baileys Pop-Up Holiday Shoe Shop in NYC on November 11th – 13th. The 5 must-have designers (Alejandro Ingelmo, Farylrobin, Rafe, Shree Moni and Vanessa Noel) inspired by the delicious Baileys Irish Cream drink came up with gorgeous foot-wear collection.