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Private Label Movement
  • How to Outshine, Outperform and Outlast Your Competition: Free eBook

    How to Outshine, Outperform and Outlast Your Competition: Free eBook

    I just completed writing "The Lucky Brand: 10 Golden Rules of Branding to Outshine, Outperform and Outlast Your Competition"

    David Brier, DBD International

    13 July 2010

  • People are strange

    People are strange

    Human behaviour is a curious thing. When staff at a major corporation complained that the lifts took far too long, the bosses costed out a refit, discovered that it would be astronomical and called in a firm of behavioural specialists instead. Shortly afterwards full length mirrors were fitted by...

    Chris Hart, Blue Marlin

    25 June 2010

  • Packaging Potent-ial

    Packaging Potent-ial

    In line with current thinking, we have been seeing overall a very pared down and streamlined approach to design. Somewhat inevitable perhaps in an increasingly cluttered and competitive marketplace as a way of disrupting and creating difference through stylish simplicity. But, this...

    Jonathan Ford, Pearlfisher

    6 April 2010

  • The Life Laundry

    The Life Laundry

    Are you living a lifestyle – or your life? In general, and even in just the past 3-4 years, there has been a massive shift in our aspirations and, ergo, brands are now having to re-think their offer. Lifestyle branding is no longer prescribing (as previously) lifestyle on a...

    Jonathan Ford, Pearlfisher

    24 February 2010

  • Manutailing: Part III – CPG/Retailer Partnerships

    Manutailing: Part III – CPG/Retailer Partnerships

    The following is the last of three installments.  In the first installment, an evaluation of the current market landscape was covered.  The second installment reviewed the history of the private label.  Both posts are available here and

    Eric Ashworth, Anthem Worldwide

    2 December 2009

    2 comments
  • Manutailing: Part II – History of the Private Label

    Manutailing: Part II – History of the Private Label

    The following is the second of three installments.  In the first installed, an evaluation of the current market landscape was covered and can be reviewed here on POPSOP.  The conclusion of this series will take a closer look...

    Eric Ashworth, Anthem Worldwide

    23 November 2009

    1 comment
  • When Like Minds Join Forces, the World Goes Ape

    When Like Minds Join Forces, the World Goes Ape

    CA—Former global marketing executive Matt Berman and Perspective: Branding collaborate on the social phenomenon of the BOLT BARBERS brand, the largest and most authentic barbershop brand and...

    20 November 2009

    1 comment
  • Umbrella Branding: Old Approaches to New Profit

    Umbrella Branding: Old Approaches to New Profit

    Huge companies including Unilever, Heinz and Sony believe that umbrella branding should be the basis of their communication activities in promoting their products. They are launching campaigns with taglines fitting the whole range of products. Heinz,

    17 November 2009

    1 comment
  • Manutailing: Part I – The Current Landscape

    Manutailing: Part I – The Current Landscape

    The time is right for the marriage of CPGs’ new product development expertise and retailers’access to shoppers and ability to execute. Today there are constant questions about traditional media’s effectiveness, a segmented customer base, and a vast majority of purchase decisions being made...

    Eric Ashworth, Anthem Worldwide

    16 November 2009

    1 comment
  • Monochromic elegance

    Monochromic elegance

    Yin and Yang design agency from Great Britain offered a packaging range and a brand identity for Speciality Farm Foods, presented at Harrods, the Daylesford Organic chain and online....

    20 August 2009

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