Coca-Cola Has Announced Large Investments into the Brand Building
The Coca-Cola Company yesterday unveiled its full-year and fourth quarter 2011 operating results.
8 February 2012
Momenta Looks to Brandhouse for a New Image ahead of Launch
Branding specialists Brandhouse have created the brand strategy and identity for Momenta, an innovative adult weight-loss management programme...
17 January 2012
Twitter Has Announced Its Redesign, the Brand Pages Launch and the Next Headquarters
Twitter will redesign its site and roll out the changes over the next few weeks. Now Twitter will feature new tabs and become more user-friendly. A sneak preview of the redesigned Twitter is available on mobile apps for
9 December 2011
A Brand New Name
What's in a name? It's so much more than a collection of letters. It is a signifier, an identifier, occupying space in the mind and in the heart. A name makes us unique and distinctive, it defines us against others and says who we are. Our names give us a voice and assert our identity.
30 November 2011
Brand and Social Storytelling: Getting an “A” for Effort
The continual backlash to 'mass' has resulted in a plethora of artisan, semi-homemade and/or custom products for everything from denim to dog food. And they all rely heavily on the founder’s personal backstory.
21 November 2011
The United States Introduces 'Brand USA' to Welcome World Visitors
The organization responsible for marketing the United States to world visitors unveiled ‘Brand USA,’ America's first-ever global consumer brand. Formerly known as the Corporation for Travel Promotion, but now doing business as Brand USA Inc., the group introduced its...
10 November 2011
Google+ Has Introduced Brand Pages
Google continues to develop its social network. The company has unveiled brand pages for Google+ that allow businesses and brands to join it.
8 November 2011
The Red Dot Design Award 2011: Communication Design Category
The Red Dot Design Award is an international product design prize awarded by the Design Zentrum Nordrhein Westfalen in Essen, Germany. With more than 6,000 submissions from 40 countries, the Red Dot’s international design competition ranks...
27 October 2011
How Far Can a Brand Stretch? Start with Credibility & Permission
In today’s tough marketplace, we are seeing more and more brands trying to grow through stretching their equities, sometimes pushing the envelope and challenging consumers’ perceptions of what the brand is all about.
27 October 2011
Rethink This: Brand Currency
Do we build brands based on quantitative or qualitative measures? Are we in the business of spending more time with people or making the time we spend with them that much better?
12 October 2011
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