How to Outshine, Outperform and Outlast Your Competition: Free eBook

How to Outshine, Outperform and Outlast Your Competition: Free eBook
I just completed writing "The Lucky Brand: 10 Golden Rules of Branding to Outshine, Outperform and Outlast Your Competition"
David Brier, DBD International
13 July 2010
People are strange
Human behaviour is a curious thing. When staff at a major corporation complained that the lifts took far too long, the bosses costed out a refit, discovered that it would be astronomical and called in a firm of behavioural specialists instead. Shortly afterwards full length mirrors were fitted by...
Chris Hart, Blue Marlin
25 June 2010
Packaging Potent-ial
In line with current thinking, we have been seeing overall a very pared down and streamlined approach to design. Somewhat inevitable perhaps in an increasingly cluttered and competitive marketplace as a way of disrupting and creating difference through stylish simplicity. But, this...
Jonathan Ford, Pearlfisher
6 April 2010
The Life Laundry
Are you living a lifestyle – or your life? In general, and even in just the past 3-4 years, there has been a massive shift in our aspirations and, ergo, brands are now having to re-think their offer. Lifestyle branding is no longer prescribing (as previously) lifestyle on a...
Jonathan Ford, Pearlfisher
24 February 2010
Manutailing: Part III – CPG/Retailer Partnerships
The following is the last of three installments. In the first installment, an evaluation of the current market landscape was covered. The second installment reviewed the history of the private label. Both posts are available here and
Eric Ashworth, Anthem Worldwide
2 December 2009
2 comments
Manutailing: Part II – History of the Private Label
The following is the second of three installments. In the first installed, an evaluation of the current market landscape was covered and can be reviewed here on POPSOP. The conclusion of this series will take a closer look...
Eric Ashworth, Anthem Worldwide
23 November 2009
1 comment
When Like Minds Join Forces, the World Goes Ape
CA—Former global marketing executive Matt Berman and Perspective: Branding collaborate on the social phenomenon of the BOLT BARBERS brand, the largest and most authentic barbershop brand and...
20 November 2009
1 comment
Umbrella Branding: Old Approaches to New Profit
Huge companies including Unilever, Heinz and Sony believe that umbrella branding should be the basis of their communication activities in promoting their products. They are launching campaigns with taglines fitting the whole range of products. Heinz,
17 November 2009
1 comment
Manutailing: Part I – The Current Landscape
The time is right for the marriage of CPGs’ new product development expertise and retailers’access to shoppers and ability to execute. Today there are constant questions about traditional media’s effectiveness, a segmented customer base, and a vast majority of purchase decisions being made...
Eric Ashworth, Anthem Worldwide
16 November 2009
1 comment
Monochromic elegance
Yin and Yang design agency from Great Britain offered a packaging range and a brand identity for Speciality Farm Foods, presented at Harrods, the Daylesford Organic chain and online....
20 August 2009