Interbrand Has Released the Best Swiss Brands 2012
To recognize the most influential and favored Swiss companies, Interbrand, in cooperation with Swiss business magazine BILANZ, has created a list of Best Swiss Brands 2012.
7 May 2012
Google Rolls out Brand Activate Products
In an effort to make it easier for brands to promote their products online, Google has launched a range of support tools for marketers. The initiative called Brand Activate includes three new products: Active View, Active GRP and the company’s survey pilot....
19 April 2012
Echo Has Developed Summertime Positioning for Carling Zest
Echo has designed the branding, primary and secondary packaging for Carling’s innovative new summertime beer, Carling Zest—a 2.8% ABV beer with a light, citrus flavor brewed under the...
12 March 2012
Twitter Is to Add More Features to Its Brand Pages
Twitter will revamp its ‘brand pages’ adding new features including e-commerce, contests and sweepstakes.
9 March 2012
Landor Associates Unveils Queen Elizabeth Prize for Engineering Identity
Landor Associates, creative partner to the biennial Queen Elizabeth Prize for Engineering, has revealed a new visual identity for the QEPrize as the call for nominations to the international engineering...
1 March 2012
Facebook Has Rolled out Timeline for Brands
The specific page offers companies a new opportunity for advertising.
1 March 2012
Pearlfisher Creates Identity for Charity Brand Harrison’s Fund
Pearlfisher has created a brand identity for Harrison’s Fund, the charity founded to raise money to fight Duchenne Muscular Dystrophy. Harrison’s Fund is named after five year old, Harrison Smith who...
1 March 2012
Q&A with Vladimir Djurovic, CEO and founder of Labbrand, branding consultancy, China
Popsop speaker, Vladimir Djurovic of Labbrand, discusses what is 'modern China' today, how Internet censorship influences digital marketing strategies of both local and global brands in the country, and what marketers should be aware of entering China.
16 February 2012
Thinking Brands
We no longer look for a brand that simply informs or that seeks to be our friend; we want a brand that enriches our thinking, works with us to understand our lives and allows us to believe in better. A thinking brand that means something.
10 February 2012
Coca-Cola Has Announced Large Investments into the Brand Building
The Coca-Cola Company yesterday unveiled its full-year and fourth quarter 2011 operating results.
8 February 2012
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