Louisville Slugger clearly needed to become relevant again to this valuable, younger audience. The challenge was to strike a balance between remaining a heritage brand and projecting a fresh, contemporary, and inspiring image and identity.
From the introduction of brands such as Tesco Finest in the 90's, to Grey Goose and the race to create the most superpremium vodka, through to today's war of waters, premiumisation is probably now more prolific and more desirable than ever before.
More than a dozen brilliant package design projects landed in our editorial inbox over the last month. Browse them through in a brief recap below.
FUSE is attended by the people from all walks of the brand and design world including: Design Management, Graphic Design, Interactive Design, User Experience, and more. Don't miss out a worthwhile networking opportunity!
The brand states that "the new sound theme reflects BMW’s attitude to car building and driving experience, mirroring the joy of progress and ultimate mobility".
BBC is rolling out its new global marketing effort and a new brand positioning for BBC World News and BBC.com. The campaign entitled "Live the Story" is launching across multiple media platforms including television, press (with interactive press ads), online, radio as well as out-of-come and experiential media. With the new cross-country and cross-channel marketing initiative, BBC is celebrating its ability to cover the hottest topics of the day, delivering news from every corner of the world.
The Olay product range has gained popularity in more than 80 markets, and its offerings “are often compared to high street skincare brands, matching or winning on performance at a more accessible price.” That’s a true success, but the sky is the limit. Procter & Gamble entrusts the future of its Olay Pro-X range into the hands of consumers. The female cosmetics brand is encouraging public to reinvent Olay Pro-X with the new design, product ideas and ways to tell the brand’s unique story.
It is set to be rolled across key markets through touch-points as retail experiences, online activities, and media engagement, mainly, to promote the new Ascend P2 smartphone.