The success of any in size territory, be it a country, city, and even the smallest village on the foreign markets, among tourists, investors and skilled migrants is largely associated with the originality. This originality is being brought to the crowds by forming of a certain set of ideas about the uniqueness of the area in their minds. Absolutely everyone can make the place of residence unique. Popsop discovered how usual inhabitants are changing the face of the country by creating authorial objects d'art.
Even with a client list that includes major retailers and recognised brand leaders, Pure has always been quick to champion start-ups. David Rogers shares his advice for entrepreneurial individuals looking to bring their dreams to fruition.
Arguably, both luxury and premium are two of the most overused words in the marketing landscape. When you can have luxury and premium cars and watches, right down to luxury and premium biscuits, the words cease to have quite the impact that aspirational marketers might hope—and may mean even less to consumers.
‘The Brand Value Growth Matrix’ by The Partners, Lambie-Nairn, and Millward Brown shows that branding is a better investment for businesses than advertising in the long term, if marketing budget is limited.
Today we are publishing the latest package design projects that landed in our editorial inbox during the past month.
27% of employees are not fully engaged with the brands they work for, hence the low level of delivery on brand promises.
The major issue with luxury, of course, is that it’s an abstract and subjective concept. In consumer terms, I guess you could loosely define ‘luxury’ as any purchase that lies beyond functional need.
We work on a lot of naming projects, and it is inordinately difficult to get right for all the reasons mentioned above—meaning, relevance, translate-ability. Bolt on the added complexity of subjectivity—whether people even like or respond to it or not – and you've got all sorts of issues.