PepsiCo’s SoBe V Water Brand Goes Zero-Sugar with Stevia Extract
PepsiCo UK and Britvic have announced plans for the launch its zero-sugar SoBe V Water later this month. The SoBe V Water innovation means PepsiCo and Britvic are the first soft drinks companies in the UK to launch a product containing...
16 April 2012
The Marketing Store Developed New Fruit Shoot's Promotion for TOYS ‘R’ US
Britvic has created a brand-new multipack offering for Robinsons Fruit Shoot, with The Marketing Store creating a partnership with TOYS ‘R’ US for its UK launch this...
5 April 2012
PepsiCo and Britvic to Transform Your Patch
PepsiCo UK has teamed up with Britvic to launch a new regeneration campaign called 'Transform Your Patch,' which is set to launch in February.
24 January 2012
Blue Marlin Add Glitz and Glamour to Britvic's J2O
Specialist brand design agency Blue Marlin has designed glitzy packaging for a new variant of an adult soft drink J2O— Glitter Berry, containing edible gold glitter.
8 September 2011
Blue Marlin Has Designed Packaging for Turbo Tango
Britvic is set to shake up the soft drinks industry by giving its iconic Tango brand a new twist with the launch of Turbo Tango, a groundbreaking soft drinks innovation targeted at teens. The innovation features ‘nitro-fuelled’ aerosol technology, to deliver...
29 June 2011
Blue Marlin Invigorates SoBe Pure Rush with a Dynamic New Design
Britvic Soft Drinks has expanded its portfolio by introducing PepsiCo’s SoBe Pure Rush energy drink to the UK market. SoBe Pure Rush has been redesigned by independent integrated design and branding agency
1 March 2011
New Tango Halloween Packaging Designed by Blue Marlin
Tango, the brand famous for bringing a bit of slap and tickle to the soft drinks sector, is about to bring its distinctive, edgy sense of fun to Halloween.
6 September 2010
PepsiCo Launches 600ml Bottles of Sugar-Free Drinks in UK
PepsiCo is launching 600 ml bottles of sugar free soft drinks in the UK to encourage consumers to buy healthier products. The company changes 500 ml bottles of Pepsi Max, 7Up Free and Diet Pepsi for bigger ones in April. The company's partner Britvic will...
16 February 2010
Hugh Jackman Chooses Lipton Ice Tea
Lipton Ice Tea has made a three-year deal with Hugh Jackman ("X-Men Origins: Wolverine", "Australia"), who will appear in the brand’s commercials and promo materials. The marketing campaign featuring the Hollywood star will launch in March. The...
13 January 2010
Tango launches humorous ad campaign for 'Tango Added Tango' new pack
UK-based producer and distributor of soft drinks Britvic has launched a humorous campaign to support the limited-edition 'Tango Added Tango' - the new 440ml can Tango.
1 July 2009
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