PepsiCo Launches 600ml Bottles of Sugar-Free Drinks in UK
PepsiCo is launching 600 ml bottles of sugar free soft drinks in the UK to encourage consumers to buy healthier products. The company changes 500 ml bottles of Pepsi Max, 7Up Free and Diet Pepsi for bigger ones in April. The company's partner Britvic will...
16 February 2010
Hugh Jackman Chooses Lipton Ice Tea
Lipton Ice Tea has made a three-year deal with Hugh Jackman ("X-Men Origins: Wolverine", "Australia"), who will appear in the brand’s commercials and promo materials. The marketing campaign featuring the Hollywood star will launch in March.The...
13 January 2010
Tango launches humorous ad campaign for 'Tango Added Tango' new pack
UK-based producer and distributor of soft drinks Britvic has launched a humorous campaign to support the limited-edition 'Tango Added Tango' - the new 440ml can Tango.
1 July 2009
Tango injects a bit of slap and tickle into soft drinks with sensational new packaging
Blue Marlin Brand Design has created sensational new packaging for Britvic Soft Drinks’ fruit carbonate Tango that reinforces its heartland of bold, irreverent fun. The new packaging features images of...
19 May 2009
New limited edition Tango can turns sales upside down
Leading UK soft drinks manufacturer Britvic is turning the labelling on cans of Tango upside down following a dare by social networking site, Bragster.com, to drive sales of the carbonated drink....
13 May 2009
Britvic has confirmed a new flavour in its J20 range
Britvic has announced the addition to the recently-relaunched adult soft drinks range J20.Grape & Kiwi will, however, only be a limited edition product. Available from the beginning of June, two million bottles of Grape & Kiwi will be made...
22 April 2009
Britvic has relaunched its J2O juice brand
Britvic has relaunched its J2O juice brand today, using a design created by Jones Knowles Ritchie.The redesign – which will retain the recognisable J2O bottle – will feature revised label...
7 April 2009
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Robinsons be Natural: Britvic's new range
Pi3 London-based agency has designed the structural packaging for Britvic's new Robinsons be Natural range. Designed to appeal to mums and kids, the squash innovation contains no artificial preservatives...
2 April 2009
Britvic's Tango concept
UK-based design consultancy Brandhouse created the concept of Tango beverage re-design. Their comments on this project: “Transforming a chip-shop brand into a hero brand - and making 14 year-old boys feel...
14 January 2009
Tango set to unveil makeover
Britvic has appointed Blue Marlin to overhaul the packaging of its Tango brand ahead of a relaunch next year.The refreshed design will be based on a positioning being developed by Tango's in-house team and its lead creative agency, BBH.Britvic will support the relaunch with a...
7 August 2008
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