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  • PepsiCo and Britvic to Transform Your Patch

    PepsiCo and Britvic to Transform Your Patch

    PepsiCo UK has teamed up with Britvic to launch a new regeneration campaign called 'Transform Your Patch,' which is set to launch in February.

    24 January 2012

  • Blue Marlin Add Glitz and Glamour to Britvic's J2O

    Blue Marlin Add Glitz and Glamour to Britvic's J2O

    Specialist brand design agency Blue Marlin has designed glitzy packaging for a new variant of an adult soft drink J2O— Glitter Berry, containing edible gold glitter.

    8 September 2011

  • Blue Marlin Has Designed Packaging for Turbo Tango

    Blue Marlin Has Designed Packaging for Turbo Tango

    Britvic is set to shake up the soft drinks industry by giving its iconic Tango brand a new twist with the launch of Turbo Tango, a groundbreaking soft drinks innovation targeted at teens. The innovation features ‘nitro-fuelled’ aerosol technology, to deliver...

    29 June 2011

  • Blue Marlin Invigorates SoBe Pure Rush with a Dynamic New Design

    Blue Marlin Invigorates SoBe Pure Rush with a Dynamic New Design

    Britvic Soft Drinks has expanded its portfolio by introducing PepsiCo’s SoBe Pure Rush energy drink to the UK market. SoBe Pure Rush has been redesigned by independent integrated design and branding agency

    1 March 2011

  • New Tango Halloween Packaging Designed by Blue Marlin

    New Tango Halloween Packaging Designed by Blue Marlin

    Tango, the brand famous for bringing a bit of slap and tickle to the soft drinks sector, is about to bring its distinctive, edgy sense of fun to Halloween.

    6 September 2010

  • PepsiCo Launches 600ml Bottles of Sugar-Free Drinks in UK

    PepsiCo Launches 600ml Bottles of Sugar-Free Drinks in UK

    PepsiCo is launching 600 ml bottles of sugar free soft drinks in the UK to encourage consumers to buy healthier products. The company changes 500 ml bottles of Pepsi Max, 7Up Free and Diet Pepsi for bigger ones in April. The company's partner Britvic will...

    16 February 2010

  • Hugh Jackman Chooses Lipton Ice Tea

    Hugh Jackman Chooses Lipton Ice Tea

    Lipton Ice Tea has made a three-year deal with Hugh Jackman ("X-Men Origins: Wolverine", "Australia"), who will appear in the brand’s commercials and promo materials. The marketing campaign featuring the Hollywood star will launch in March.The...

    13 January 2010

  • Tango launches humorous ad campaign for 'Tango Added Tango' new pack

    Tango launches humorous ad campaign for 'Tango Added Tango' new pack

    UK-based producer and distributor of soft drinks Britvic has launched a humorous campaign to support the limited-edition 'Tango Added Tango' - the new 440ml can Tango.

    1 July 2009

  • Tango Got Sensational New Packaging by Blue Marlin

    Tango Got Sensational New Packaging by Blue Marlin

    Blue Marlin Brand Design has created sensational new packaging for Britvic Soft Drinks’ fruit carbonate Tango that reinforces its heartland of bold, irreverent fun. The new packaging features images of...

    19 May 2009

  • New limited edition Tango can turns sales upside down

    New limited edition Tango can turns sales upside down

    Leading UK soft drinks manufacturer Britvic is turning the labelling on cans of Tango upside down following a dare by social networking site, Bragster.com, to drive sales of the carbonated drink....

    13 May 2009

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What's in a Name?

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Anthem's expert Kathy Oneto forecasts that 2012 is the year of Movement and Progress across a number of dimensions.

It’s Time to Put Some Fun Back into Marketing

While it’s true that consumers are cost-conscious and more deliberate in their purchase-making decisions as a result of the recession, it’s also true that they’re looking for some bright spots in their daily lives.

Time for Brands to Invest in Defensible Design

It’s nothing new that brands rely on colour recognition, and in some cases words, to boost consumer recognition on noisy shelves. Both are vital in driving market share.

Celebrating Health

The future of taste is in the celebration of food. Healthy eating brands need to move from the visual imagery of tape measures, weighing scales and comparing ‘before’ and ‘after’ shapes.

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