PepsiCo is launching 600 ml bottles of sugar free soft drinks in the UK to encourage consumers to buy healthier products. The company changes 500 ml bottles of Pepsi Max, 7Up Free and Diet Pepsi for bigger ones in April. The company’s partner Britvic will provide the new format for the mentioned drinks as well as for the Tango brand.

Lipton Ice Tea has made a three-year deal with Hugh Jackman (“X-Men Origins: Wolverine”, “Australia”), who will appear in the brand’s commercials and promo materials. The marketing campaign featuring the Hollywood star will launch in March.

UK-based producer and distributor of soft drinks Britvic has launched a humorous campaign to support the limited-edition ‘Tango Added Tango’ – the new 440ml can Tango.

Blue Marlin Brand Design has created sensational new packaging for Britvic Soft Drinks’ fruit carbonate Tango that reinforces its heartland of bold, irreverent fun. The new packaging features images of seriously mashed up fruit and graffiti style type along with its iconic black and white background.

Leading UK soft drinks manufacturer Britvic is turning the labelling on cans of Tango upside down following a dare by social networking site, Bragster.com, to drive sales of the carbonated drink.

Britvic has announced the addition to the recently-relaunched adult soft drinks range J20.

Britvic has relaunched its J2O juice brand today, using a design created by Jones Knowles Ritchie.

UK-based design consultancy Brandhouse created the concept of Tango beverage re-design.

Britvic has appointed Blue Marlin to overhaul the packaging of its Tango brand ahead of a relaunch next year.

Britvic is introducing a new marketing campaign to remind consumers of the great taste of its leading squash brand, Robinsons, just as the summer months begin.