STABILO International’s latest product range, EASYergonomics experts, has been launched on the European market in an appealing, youth‐orientated packaging style designed by Burgopak Germany. Targeted towards children and adolescents, the packaging design has drawn upon the theme of “human engineering,” reflected through the unification of structure and image for an eye‐catching and compelling retail solution.

Burgopak & GR/DD have created an engaging pop-up package for a promotional version of Sony’s new augmented reality PS3 game EyePet. Resembling a house-shaped pet carrier, the package features an intriguing pop-up mechanism where the EyePet character jumps up as the carrier opens from a hinged ‘roof’. The package expands entirely, presenting the contents – the game’s software, literature and hardware – in an enjoyable and organised manner.