Euro RSCG and Carlsberg Wish Singaporeans Good Fortune for 2012
In celebration of the year of the Water Dragon, Euro RSCG Singapore and Carlsberg have launched a new integrated campaign, ‘Fortune flows with Carlsberg.’
17 January 2012
Carlsberg Rolls out Integrated UEFA EURO 2012 Campaign
Being the UEFA EURO sponsor since 1988, Carlsberg, is launching an integrated marketing campaign that encourages international fans to show what they would do to win UEFA EURO 2012 tickets.
7 October 2011
Ergo Created New Brand Identity for Carlsberg BEO*
BEO* is Carlsberg first venture into soft drink innovations, giving consumers a real alternative to alcohol and soft drinks. Ergo defined the potential, identified the mindset and developed a new...
24 August 2011
Baltika Cooler Becomes Even Cooler
Baltika Cooler has a new revolutionary design. CARTILS was asked to develop a new glass bottle and label design to support Baltika Cooler’s leading position in the Russian beer market. The new design had to...
1 August 2011
Kronenbourg 1664 Is 'Slowing the Pace' with Madness
Beer and music do match. This was proved by numerous partnerships and collaborations with performers launched by many brands including Heineken, Grolsch, Carlsberg, as well as premium lager brand Kronenbourg 1664, which is to...
31 May 2011
Copenhagen by Carlsberg: New International Offering with a Danish Character
Since May 1, 2011, Carlsberg Group is launching a new beer with an 'international face'—Copenhagen. The Danes will be the first to taste it, then the Copenhagen will be launched in Northern, Western and Eastern Europe, as well as in Asia in 2011 and...
9 May 2011
Carlsberg Honors Friendship with LFC Reds: That Calls for an Art Project
Carlsberg has commissioned a Liverpool-based agency Uniform to carry on the work on brand-repositioning.As announced earlier, in April 2011, what was previously called 'Probably, the best lager in...
5 May 2011
Carlsberg Brand Make-over: Respect for Heritage, Courage in the face of Future
Carlsberg, a world-renowned beer manufacturer, announced April 5 that it was ready to start brand re-positioning aimed at doubling its profits by 2015. Appearantly, global expansion is not enough for the company. As Jørgen Buhl Rasmussen, Carlsberg's CEO, has put it,...
5 April 2011
Carlsberg Encourages Swedes to Unbottle Themselves
Carlsberg, a beer brand known for using 'tongue-in-cheek' approach to marketing campaigns, aims to give a psychological workout to Swedes known for being one the most reserved nations in Europe...
30 March 2011
Euro RSCG and Carlsberg Drive Rugby Rampage
To kick off the Hong Kong Rugby Sevens, official beer sponsor Carlsberg and Euro RSCG Hong Kong have created an interactive online game, available
17 March 2011
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