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Private Label Movement
  • Carlsberg to Arrange a Huge Wedding for One Canadian Couple

    Carlsberg to Arrange a Huge Wedding for One Canadian Couple

    Carlsberg Canada believes that the day, on which people get married, is one of the most special occasions in their life. Through its Big Wedding Bash, the brand gives one deserving couple with an inspiring,...

    30 July 2010

  • Baltika—20 years with Russia

    Baltika—20 years with Russia

    Baltika Brewery, a subsidiary of Carlsberg Group, celebrates 20 years in the Russian market. Founded in 1990, the brewery has developed alongside the Russian economy, taking now a leading share in the Russian beer market.To...

    16 July 2010

  • Tuborg Sponsors Live Nation's Festivals and Measures Ears

    Tuborg Sponsors Live Nation's Festivals and Measures Ears

    Tuborg, being the fourth best-selling beers in the UK, has become one of the most 'melodic' beers round the globe. To prove its commitment to music, it is going to become the official sponsor of several large-scale UK festivals slated for this summer. ...

    21 June 2010

  • Carlsberg Launches New Draft in a Bottle Beer in Kazakhstan

    Carlsberg Launches New Draft in a Bottle Beer in Kazakhstan

    Carlsberg launches new draft in a bottle beer in Kazakhstan branded by LFH Carlsberg’s Kazakhstan beer brand Derbes is launching a new variant — draft in a bottle — with graphic design by European design...

    17 June 2010

  • Carlsberg Continues EURO Sponsorship

    Carlsberg Continues EURO Sponsorship

    Sponsors come and go but the great ones are here to stay.  That certainly is the case as Carlsberg Group announce they will be sponsoring UEFA EURO 2012TM marking almost a quarter century of sponsorship for UEFA EURO and their seventh consecutive year as the official...

    28 May 2010

  • Carlsberg World Cup Ad Features Sport Legends

    Carlsberg World Cup Ad Features Sport Legends

    Carlsberg now is in the camp of the brands, which launched commercials dedicated to the upcoming World Cup. The famous beer manufacturer has released a new video "Team Talk" featuring football stars to promote the sport event and support the national team of England. The

    10 May 2010

  • Carlsberg Launched Vintage 3 in Denmark

    Carlsberg Launched Vintage 3 in Denmark

    Last week Carlsberg launched Vintage 3 in Denmark. It is the third and final edition of the world’s most exclusive beer trilogy – a trilogy that unifies first-class beer brewing with innovative art. Under the leadership of Jacobsen Brewery’s brewmaster, Morten...

    8 March 2010

  • Carlsberg: Talk With Your Team

    Carlsberg: Talk With Your Team

    More than three month are left before the World Cup 2010 in South Africa kicks off, but brands are already busy preparing for the event. One of them, the Carlsberg beer, is promoting its partnership with the event by introducing a mini-website on the YouTube platform "

    5 March 2010

  • Carlsberg Sport: Bee Bullets

    Carlsberg Sport: Bee Bullets

    The Carlsberg Sport line (the rare example of how alcohol can unite with sport) has got another set of commercials, featuring animals. After introducing penguins and squirrels, the brand has a series of spots with bees being the main characters.

    15 February 2010

  • Tuborg Becomes the Main Sponsor of Shockwaves NME Awards

    Tuborg Becomes the Main Sponsor of Shockwaves NME Awards

    Carlsberg’s Tuborg will become the flagship sponsor of the upcoming music festival Shockwaves NME Awards. The brand has taken the place of one of its rivals, Wells & Young’s Red Stripe, which used to be the main sponsor of the event....

    11 January 2010

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