Baltika Cooler has a new revolutionary design. CARTILS was asked to develop a new glass bottle and label design to support Baltika Cooler’s leading position in the Russian beer market. The new design had to emphasize the brand’s innovative character through a modern, dynamic and stylish Cooler look. Furthermore, the beer’s new visual identity had to communicate its premium qualities and refreshing taste, while being used as a tool to strengthen the current shelf impact.
Carlsberg
Beer and music do match. This was proved by numerous partnerships and collaborations with performers launched by many brands including Heineken, Grolsch, Carlsberg, as well as premium lager brand Kronenbourg 1664, which is to release a new music-centered addition to its ‘Slow the Pace’ campaign, devised by BBH. Just like Levi’s did within its ‘Pioneer Session’ where celebrated artists were remaking popular songs of past decades, the beer brand is helping old tracks be heard again and live a new life but with the same musicians.
Carlsberg has commissioned a Liverpool-based agency Uniform to carry on the work on brand-repositioning.
As announced earlier, in April 2011, what was previously called ‘Probably, the best lager in the world’, announced its intention to reposition itself with the aim to double global sales by 2015. As part of its re-positioning campaign, the brand’s strapline has been changed to «That calls for a Carlsberg».
Carlsberg has launched an ‘educating’ campaign titled “Where’s the Party?” for young Swedes, targeting guys, which explains how to party and find a girl. The beer brand launched a series of short advisory videos on YouTube and TV ads to provide the younger generation of men some with tips, which will help them become outrageously successful with the opposite sex.
Carlsberg Canada believes that the day, on which people get married, is one of the most special occasions in their life. Through its Big Wedding Bash, the brand gives one deserving couple with an inspiring, impressive, unconventional or just sweet love story to win $100,000 for the wedding arrangements and make this day really worth to be remembered.