The Chipotle Mexican Grill will be rolling out a large-scale giving-away one-week event in London to visitors of a hidden 24-hour website.
For this effort, the brand has collaborated with Jonathan Safran Foer, who has become the curator of the series, and other nine influencers from various creative fields.
Working in the area of sustainable communications I always seek new examples of responsible marketing. Although it has been just about two years since Patagonia's campaign, the speed of innovation and information already requires some newer and fresher solutions from marketers.
Chipotle Mexican Grill goes from emotional animation to action-packed four-episode thriller/comedy series, “Farmed and Dangerous,” to raise concerns about food produced in non-ethical ways.
Chipotle, an international Mexican food chain, is taking on the artificial food producers in the new promotion, The Scarecrow.