popular Social Media
The social-media campaign promoting the event and launched by main content partner Upworthy.com, a super popular mission-driven content platform "about things that matter," has already gone viral with more than 400,000 views, 150,000+ social actions.
The company now operates nearly 1.5 million solar-powered freezers made of recycled materials that consume less energy, reduce the load on power grid and minimize greenhouse emissions from refrigeration that commit to global warming.
The companies will have to control and reduce CO2 emissions to keep global temperature rise below 2 degree Celsius annually.
The effort entitled “Why? Why not?” targets youth of 13-21 years old and invites them to participate in a contest of short videos where they can ask world leaders their questions related to climate change.
The organization raises awareness of the global warming using a simple, yet powerful language of on-spot demonstration.
Coca-Cola, the modern world's 'saviour', who inspires people to make good things and eat healthy, is not just making fun filming cute movies about its 90-year advertising icons — polar bears, but taking the problems facing the Arctic (such as global warming, fast shrinking of sea ice etc) and, therefore, the plight of bears very seriously.