
Levi Strauss & Co. and American Rag founder, Mark Werts have opened a new premium denim concept
14 October 2011

Vogue launches the 2011 Fashion’s Night Out tomorrow. The international event will take place in 17 countries worldwide.
7 September 2011

After the first fragrance by Comme des Garçons and the UK Monocle magazine, Scent One: Hinoki, got to the market and became a real hit, they decided to continue the success and launched a new scent....
22 December 2009
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Barbie, the iconic doll for many generations, has ‘played’ a lot various characters and tried on a bunch of outfits in the span of her five-decade life. Now that the doll got her tiny-tiny feet wrapped in shoes made by
11 December 2009
The brand name development process must be robust and capable of attaching specific meaning to what is often a broad set of challenges. Craig Swanson discusses three macro approaches that can be used to create a distinctive brand name.
Anthem's expert Kathy Oneto forecasts that 2012 is the year of Movement and Progress across a number of dimensions.
While it’s true that consumers are cost-conscious and more deliberate in their purchase-making decisions as a result of the recession, it’s also true that they’re looking for some bright spots in their daily lives.
It’s nothing new that brands rely on colour recognition, and in some cases words, to boost consumer recognition on noisy shelves. Both are vital in driving market share.
The future of taste is in the celebration of food. Healthy eating brands need to move from the visual imagery of tape measures, weighing scales and comparing ‘before’ and ‘after’ shapes.

