One of most impressive events at CES 2013 was Samsung’s creative and innovative presentation of the company’s content sharing solution AllShare. To demonstrate the possibilities of the technology, which allows users “to wirelessly and seamlessly stream video, photo and music across all Samsung smart devices,” the brand used the most effective approach, the video performance created using the AllShare service.
creativity
Walls of buildings in the city area can be perfect canvas for modern artwork—brands such as Stella Artois and Converse have already proved it with their large-scale projects. Smirnoff also joins the army of urban art wizards by unveiling a series of “painted by light” urban murals on buildings of São Paulo, Brazil. For the project developed by Wieden + Kennedy, the brand invited graffiti artists from Acidum Group to create their stunning artwork with blacklight-activated paint, which glows only at night.
Doodle 4 Google, an international creative contest for young artists to create their own Google doodles, this year was hosted in Russia for the first time. While the company’s headquarter chose a futuristic topic for the 2012 event («If I could travel in time, I’d visit…»), Google Russia gave the contest a rather patriotic twist having devoted it to the Russian authentic culture and history («My city. My country»). As it was announced yesterday, Pyotr Alekseyev, an 8-year-old schoolboy from Belgorod, named the winner.
Louis Vuitton presents a fabulous 1:25 clip titled “Painting with Ribbons,” created by Christian Borstlap, to mark the launch of the Mon Monogram personalization service for small leather goods. In its turn, the service, which is now available on louisvuitton.com, is dedicated to the 100th anniversary of Louis Vuitton’s Small Leather Goods.