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  • Davidoff Cool Water Ice Fresh by Enjoy Design

    Davidoff Cool Water Ice Fresh by Enjoy Design

    In 1988, Davidoff Cool Water launched a new generation of fresh and sensual fragrances for men, a range that has enjoyed bestseller status worldwide for the past 20 years. Operating in an extremely dynamic and competitive market, this brand is obliged to reinvent itself...

    21 July 2010

  • Davidoff Changes the Design

    Davidoff Changes the Design

    Imperial Tobacco is launching Davidoff Cigarettes packs with a refreshed design. Davidoff Cigarettes is second to none when it comes to the ultimate smoking experience and the passion for the good things in life.

    16 November 2009

  • Davidoff’s The Griffin's Is 25 Years Old

    Davidoff’s The Griffin's Is 25 Years Old

    The Oettinger Davidoff Group presented a number of new cigar products at last month’s TFWA World Exhibition. The list of fresh item included a special 25th anniversary limited edition from The Griffin’s smoking brand.It started 25 years ago....

    3 November 2009

  • Imperial launches gift box for DDF anniversary

    Imperial launches gift box for DDF anniversary

    Imperial Tobacco has launched a special-edition gift box for Davidoff cigarettes to mark the 25th anniversary of retailer Dubai Duty Free (DDF).The gift box — which is only available for the celebratory period and exclusive to DDF — has a new slimmer design for all variants and...

    21 November 2008

  • Davidoff Cigarettes Took Award for ‘Best Packaging & Design’

    Davidoff Cigarettes Took Award for ‘Best Packaging & Design’

    Davidoff Cigarettes, Commonwealth Brands Inc.'s newest super-premium cigarette brand in the U.S. market, was presented with a new product award for "Best Packaging & Design" at the Tobacco Plus Expo Show 2008 in Las Vegas in late April.Commonwealth Brands also received top...

    27 June 2008

  • Brand packaging for Davidoff Cafe

    Brand packaging for Davidoff Cafe

    UK branding consultansy Seed developed packaging design for the luxury brand Davidoff. Davidoff Café is a magnificent masterpiece of coffee composition, to which Davidoff's coffee sommelier has devoted all his dedication and expertise.The outcome is a coffee of unparalleled...

    23 June 2008

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Expert Columns

What's in a Name?

The brand name development process must be robust and capable of attaching specific meaning to what is often a broad set of challenges. Craig Swanson discusses three macro approaches that can be used to create a distinctive brand name.

Five Macro Trends at Work in 2012

Anthem's expert Kathy Oneto forecasts that 2012 is the year of Movement and Progress across a number of dimensions.

It’s Time to Put Some Fun Back into Marketing

While it’s true that consumers are cost-conscious and more deliberate in their purchase-making decisions as a result of the recession, it’s also true that they’re looking for some bright spots in their daily lives.

Time for Brands to Invest in Defensible Design

It’s nothing new that brands rely on colour recognition, and in some cases words, to boost consumer recognition on noisy shelves. Both are vital in driving market share.

Celebrating Health

The future of taste is in the celebration of food. Healthy eating brands need to move from the visual imagery of tape measures, weighing scales and comparing ‘before’ and ‘after’ shapes.

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