When social networking platforms and fashion brands unite for good, it may lead to something unexpectedly meaningful, as it has been the case with NY designer and philanthropist Diane von Furstenberg, who teams up with the U.S. non-profit vision benefits company, VSP and NYC Mission Society in a move to engage Pinterest users in a social charitable project #PinToGiveAndGet.

New York has been inspiring creative minds for decades, being the center of art, music and fashion scene of the country. The High Line is the city’s iconic location, which has influenced creative work of a number of artists and brands, needs some support from people who want to preserve the authenticity of the place. Recently, Friends of the High Line, which “works to build and maintain an extraordinary public park on the High Line… by transforming an essential piece of New York’s industrial past,” launched a merchandise program, which was joined by Diane von Furstenberg. The fashion designer created a special-edition collection to contribute the non-profit organization, which “provides over 90 percent of the High Line’s annual operating budget.”