games

RB Launches crazieRBrands—Fast And Fun Suite of Mini-Games

Reckitt Benckiser (RB) launches crazieRBrands, a suite of eight fast and fun online and mobile mini-games, developed in partnership with RB’s creative agency The Workroom and social game specialists TAMBA, who designed and developed the games. RB continues to enhance its online and mobile gaming platforms due to the games’ success to-date as a fun and informal way to engage graduates and early-careerists with the RB corporate brand.

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Drag Branding — It’s So High Maintenance!

Back in the day when Doris Day ruled the earth, brands just used to shout at us their stories of whiter than white and cleaner than clean. The communication was pretty much all one-way as they blared away on our one and only screen, the TV. We had little choice, either tune in or turn off.

Of course today is not like the 50s. In the enlightened 10s, things are supposedly much more democratic. Now we speak of brands and people being involved in two-way conversations. Our relationships with brands are more sociable and we, the people, are in the driving seat.

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Cadbury Spots V Stripes Busts Boredom on Twitter

Twitter game players entered into prize draw to win London 2012 tickets .

In a bid to quash the 5,120 Tweeters per hour (that’s 85 per minute) who are compelled to tweet about being bored, Cadbury @SpotsvStripes has launched The Boredom Buster, a hugely addictive and unique game that aims to literally eradicate boredom from the Twitterverse. And in the lead up to the greatest games of all,  presents itself as the first opportunity for Twitter users to play their way to London 2012 Olympic Games tickets.

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