Twitter game players entered into prize draw to win London 2012 tickets .

In a bid to quash the 5,120 Tweeters per hour (that’s 85 per minute) who are compelled to tweet about being bored, Cadbury @SpotsvStripes has launched The Boredom Buster, a hugely addictive and unique game that aims to literally eradicate boredom from the Twitterverse. And in the lead up to the greatest games of all,  presents itself as the first opportunity for Twitter users to play their way to London 2012 Olympic Games tickets.

The game, developed by PrettyGreen Digital as part of the Cadbury ‘Spots v Stripes Minute To Win It’ campaign, invites users to obliterate tweets of those complaining they are bored and share the game to relieve those inflicted by boredom.

Photo: Screen shot of the game

Two versions of the game exist, one for mobile and another for desktop use. The mechanic however remains the same. The Boredom Buster trawls Twitter for “bored” tweets in real-time and pulls these into the game towards a controllable canon at various speeds and trajectories. As the game is linked to Twitter API, the gameplay is different every time subject to how many people are bored on Twitter at that time.

At the end of the adrenalin-pumping minute, players are told how many “bored” tweets they busted, or missed, and have the option to share their score. Players can also let those whose tweets they’ve busted know that they’ve eradicated their virtual boredom.

Everybody who registers their score is entered into a weekly prize draw to win London 2012 tickets and each week 3 lucky players, who have shared their scores on Twitter, will also win a luxurious Cadbury chocolate hamper.

At any point in time, the Bored-O-Meter measures how many “bored” posts are polluting the Twittersphere and provides a real-time visual representation to encourage fans to play for just a minute a day as part of the Cadbury Spots v Stripes Minute To Win It campaign. The Cadbury team will be monitoring the Bored-O-Meter and stepping in to personally rescue Tweeters from their boredom when the mood sinks too low.

“Even with busy lives people would really see the benefit of taking a minute each day to play and Twitter is the perfect platform to let users dip in or out of activity like this. We’ve already had great fun reinventing the medium as a way of playing classic games such as catch, pass the parcel & musical chairs,» adds Jerry Daykin, Social Media Manager at Cadbury.

Minute To Win It in association with Cadbury Spots v Stripes is a brand new show now airing on ITV2, which sees TV hosts Joe Swash and Caroline Flack captain groups of friends as they compete head-to-head in hilarious and bonkers 60-second challenges using everyday household objects.

Cadbury Spots v Stripes is the biggest, longest, most fun game ever created by Cadbury to celebrate being the Official Treat Provider of the London 2012 Olympic Games and Paralympic Games.