Sorting trash might be quite boring, and some people need some powerful incentive to do so. To inject more fun into the process of collecting empty bottles, Coca-Cola installed an arcade machine in Dhaka, Bangladesh. The Coca-Cola Happiness Arcade installation played games only if used plastic bottles were inserted.
Back in the day when Doris Day ruled the earth, brands just used to shout at us their stories of whiter than white and cleaner than clean. The communication was pretty much all one-way as they blared away on our one and only screen, the TV. We had little choice, either tune in or turn off.
Of course today is not like the 50s. In the enlightened 10s, things are supposedly much more democratic. Now we speak of brands and people being involved in two-way conversations. Our relationships with brands are more sociable and we, the people, are in the driving seat.