To inject more fun into the process of collecting empty bottles, Coca-Cola installed a recycling gaming machine in Dhaka, Bangladesh.
The company has launched a micro-site where users can uncover the new visual identity pixel by pixel.
The 60th Cannes Lions festival has got a gamification twist, for the first time in its history.
It’s no longer enough to complete the transaction and get on with life. Now you have to ‘engage’ with the brand, to play with the brand, to shape the future of the brand because now you’re inside the brand ‘experience’.