To celebrate its deep connection with music since 1960’s, the British auto brand MINI launches an apparel and accessories collection for him and her —Sound of MINI. The design of the items is heavily inspired by the British culture and distinguish features of local pop music. The new collection, which is running the gamut from ‘loud’ (bold, eye-catching prints) to ‘soft’ (minimalist styles and understated looks),” is set to be available from the MINI Online Shop and selected MINI dealerships starting September 2012.

Brands take every opportunity to celebrate its connection with consumers, from their anniversaries to expanding friends list on social media channels. Lynx (AXE) has released a hilarious video “The one millionth Lynx Effect” to celebrate the fact that it has reached 1 million fans on Facebook as well as posted a series of fine themed visuals, informing that “1 million fans=337blue whales” and that “Lynx 1 million is five times higher than space station.”

For quite a long time, AXE (or Lynx as it’s called in Europe) has been cherishing the idea of developing the perfect saving water method in line with its previous controversial approaches. Last year, the brand even launched a campaign, encouraging people to take shower together at once in order to use less water, and now it has pushed the initiative further and set the new Guinness world record for Most people showering simultaneously (single venue). Lynx invited 152 Brits, both guys and gals, to partake in the event and be the ones who would help the whole thing happen.