French apparel and accessories house Hermès, which is better known for women’s scarves and bags as well as luxury home accessories, has launched an app that is supposed to help all men to look truly classy. The application aptly called “Tie Break” is educating male consumers on how to choose a tie and execute various knots.
Hermès has taken its “Petit h” collection, which is focused on reusing and recycling industrial leftovers, to London. The project, presented at the brand’s store on 155 New Bond Street, introduces stylish items create from discarded materials and defective inventory. The exhibit is open from November 20 to December 7.
Hermès has added a new, audio dimension to its jewelry in the new digital campaign, The Sound of Hermès Silver. For the effort, the luxury brand has teamed up with London-based United Visual Artists, art and design practice, to create an unconventional digital project in which silver is given a voice, literally. The project was masterminded by the Dan Paris agency.
Hyundai Motor Co. has added some fashion to its brand picture by unveiling three, not-for-sale Equus limousines designed by Hermès. The car marker is not planning to extend the edition to the market, but it hopes that the collaboration will influence customer perceptions and the brand will be more associated with the top-notch luxury fashion world.
Stop-motion is one of the favourite video techniques embraced by fashion brands like Louis Vuitton and Fendi. Another luxury brand, Hermès, uses an object animation in its latest campaign dubbed “Vive Le Sport” (“Long Live Sport”). There are four short spots directed by Simon Cahn that capture the spirit of the coming spring.
In the season of presenting new fashion collections, Hermès is paying tribute to sustainability by creating a new fabulous addition to the brands rich heritage. The House re-imagines pieces of cloth and leather left over from creating bigger models as well as other flawed things by turning them into something incredibly cute and touching. The brand unveiled the ‘Petit h’ collection of jewelry and decorative accessories described as a series of “unidentified poetic objects,” which create a magic world of tiny miserable things that were given a chance to make a big impact.