Laundry that gets done in an instant with no noise and with total ecological compatibility while hanging in the wardrobe in a kind of clothes bag—it could all come true with a detergent of the future called Persilan Oxygen. At least, that is the idea put forward by Anna Szarecka and Anna Szpot of Warsaw School of Economics, Poland. The two students made a powerful case with their innovative concept for a Henkel product for the year 2050, winning the Henkel Innovation Challenge in the process. And they can be proud of their feat for, having come out top in the international final of this student competition in Berlin, they have seen off some of the best teams the world has to offer.

Henkel has launched a new employer branding campaign that features the company’s employees talking about what makes Henkel a great place to work. In recruitment ads, videos, posters and brochures, employees reinforce the new company claim: ‘Henkel—Excellence is our Passion.’ Henkel is a Fortune Global 500 company that markets a wide range of consumer and industrial brands in North America, including Dial® soaps, Purex® laundry detergents, and Loctite® adhesives.