household detergents

Unilever Sets New Environmental Goals to Be Reached by 2020

Unilever has released its new Sustainable Living Plan focused on minimizing the environmental impact of the company’s brands. The program will be rolling out for the next 10 years and will help the company produce more sustainable products and as well as reach a set of economical targets. Unilever CEO Paul Polman unveiled the plan in London, Rotterdam, New York and New Delhi at the same time on November 15 and noted that the new plan is to “create preference for our [the company’s] brands.”

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McDonald’s, PepsiCo, Unilever and More Participate in Developing the UK health policy

A range of processed food, drink and alcohol manufacturers as well as fast food companies are collaborating with the UK Department of Health to develop a government policy on obesity, a problem which mainly roots in improper eating habits. The companies, which teamed up for working on the paper, are McDonald’s, KFC, PepsiCo, Kellogg’s, Unilever, Mars and Diageo.

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UNICEF Partners With frog design for Major mHealth Initiative

frog design announced a collaboration with UNICEF as the organization’s lead design and innovation partner on Project Mwana, a major mHealth initiative to improve maternal and infant health and welfare in peri-urban Malawi and rural Zambia. The immediate goal of the project is to leverage mobile technologies in innovative ways to significantly increase mothers’ visits to clinics for ante and postnatal care by January 2012.

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Unilever and Walgreens Partner to Build New Activity and Life Skills Center for Girls

Unilever and Walgreens unveiled a new activity and life skills learning area at the Midtown Education Foundation’s Metro Achievement Center, USA, serving inner-city girls in Chicago from grades 4 through 12, at an event here yesterday evening. The new Activity and Life Skills learning area, a formerly unfinished and unutilized space at the Metro Achievement Center, will expand personal and educational development programs to support girls ages 8 to 18.

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Dove Hair Care and Broadway Star Give One of America’s Favorite Singing Groups a Brush With Greatness

Dove Hair Care and award-winning actress and singer Idina Menzel invite America’s best glee clubs, choirs and groups of 3 to 10 musically-inclined friends to compete for their own brush with greatness. The «Dove Hair Care Brush with Greatness Sing4All» video contest will give one team a once-in-a-lifetime opportunity to perform the iconic Rodgers & Hammerstein song «My Favorite Things» live onstage at the Radio City Christmas Spectacular on December 28.

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AXE Ex-Friend: Men and Women Can’t Be Friends

AXE has kicked off a massive campaign revolving around the “Less female friends, More women” tagline for the new product, AXE Ex-Friend, launched on the South America market. This time, one of the most sexism-driven brands in the world is employing the theme of male and female friendship and is highlighting the highly debatable notion that girls are not for being friends with, but to sleep with.

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Unilever and TNO Join Forces for Health Improvement via Diets

TNO and Unilever announced that they have entered into a three year collaboration to explore the links between diet and health. Unilever’s wealth of scientific knowledge in nutrition and health, and in depth understanding of consumer behavior will be combined with TNO’s innovative approaches in human health research. The collaboration has received a grant from the Dutch governmental innovation program Food and Nutrition Delta.

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Tide to Show Hispanic Women How to Get More Value for Their Money

For the second year, Tide is bringing its free «More Value for Your Money» seminars to Hispanic women with an agenda that highlights new tips and suggestions so that they can spend their money more effectively. According to a recent survey conducted by The Associated Press and Univision, 6 in 10 of the Hispanic population polled said it’s hard for them to get ahead financially these days, so now more than ever it is important to find ways to get more value for their money.

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