IKEA UK is rolling out a new phase of its “Wonderful Everyday” campaign with a mesmerizing spot, “Beds,” dedicated to a comfortable night sleep.
P&G’s Febreze and Ambi Pur air refreshers yesterday kicked off an unusual digital campaign in which people behind these brands can say “thank you” to the brands' devotees until they reach one million ‘thanks’.
Procter & Gamble’s Febreze and Ambi Pur are rolling out the 2012 London Olympics-related campaign that celebrates fresh air and good aromas. The brands have chosen wrestling as the most ‘stinky’ sports art and signed the official Azerbaijani national wrestling team to appear in its new ads.
Hesperia, the leading brand of eco-friendly ‘Home & Garden’ products owned by the Invivo-Néodis Group and sold through specialized stores, has entrusted The Brand Union Paris with the design of its brand identity and the creation of its packaging range.