While an ITC support cane capable of measuring pulse and blood pressure that won the first prize of the Fujitsu Design Award 2011 is still a futuristic device that is unlikely to enter mass market in the near future, the latest enhancements to Ford’s Sync technology designed to report health-related information may become reality in a year or two, Ford assures. The automaker is currently in the process of development of mobile gadgets to allow measuring the health metrics that are vital for the drivers diagnosed with diabetes and other chronic diseases.

Kleenex brand facial tissue is running a campaign dubbed ‘Sneeze Catchers’ targeting American kids of hispanic origin. It is designed to raise awareness of the importance of taking measures against cold and flu among children. They are encouraged to use facial tissues when feeling a sneeze coming on and spread this information among their friends. The winners of the campaign will be awarded with an all-expense-paid trip with their families to an Orlando, Fla and will receive a Kleenex kit consisting of healthcare products.