We always wonder is there a smarter and more realistic way to communicate with mass audience (not intellectual minority) on social media or in frames of global marketing it inevitably contracts to a word-free system?
While Starbucks is helping create more jobs across the USA, M&M’S is set to provide more rehabilitate houses to people across the country. The brand has launched a new campaign entitled “America Better With M”...
Brands are gearing up for Super Bowl XLVI, which is slated for February 5...
M&M's will open its first shop outside the States in London's Leicester Square tomorrow. The US chocolate brand that is worth around £1.7 billion and belongs to Mars, Inc follows the trend of so called 'retailtainment' where global brands use their flagship stores as tourist attractions as well as shops. For instance, Disney recently re-designed its Oxford Street store to include famous Disney characters, a cinema and its own 'closing ceremony' at the end of each day.
Virtually everything in the world can be rated, being that success of leading global companies, creativity, Facebook popularity or support for LGBT community. YouGov BrandIndex has conducted a survey, asking U.S. citizens, who identified themselves as lesbian, gay, bisexual and transgender, to say which brands are best perceived by them. Google’s YouTube tops the list of twenty companies, which also includes Google, Disney, Ford, Apple and M&M’s. Surprisingly enough, the ranking doesn’t feature ABSOLUT, known for its long-standing commitment to help LGBT representatives feel better by launching a range of initiatives (Gay Theatre Festival is just one of them) as well as other vodka or beer drinks.
That is nothing new that giant brands support themselves on Facebook, especially in the CPG snack category. Millions of users ‘like’ the brands custom pages and join the activities suggested on it.
Any big idea, which helps a company flourish and establish intimate ties with consumers and pushes it forward in the industry, has a team of professionals behind. In this review based on the Fast Company’s diverse list of The 100 Most Creative People in Business 2011, we at Popsop celebrate creative geniuses in top international businesses including Apple, Google, Levi’s, Nike, PepsiCo and more who reinvent strategies of their companies and introduce new groundbreaking solutions that change the world in a certain way.
Repeated conflicts and misunderstanding induced by extreme individualism of all team members, have caused M&M's spokescandies to split and pursue their solo careers. Red has quickly discovered a new opportunity and is said to become a spokesman for the Oregon Cherry Company. Blue has joined Blue Man’s Group, while Ms. Green is about to publish her own book entitled ‘Our bodies, Our Shells '. Orange has escaped the world and is hiding somewhere in the forest in fear of being eaten.