Crossing the Gender Divide: a Brand’s Ability to Speak to Women and Men

With fewer new brands being created by large CPG companies, more companies are extending traditionally gender focused brands or product offerings to appeal to the other 50 percent, be it men or women.

Kathy Oneto, Anthem Worldwide

12 April 2012

Pepsi Released Two Super Bowl XLVI Ads: Travels in Time and a New 'Cola Wars' Round

With less than a week left before Super Bowl XLVI, which is both a major sport competition and an important advertising event, brands are bringing forth their new commercials or just teasers to hint on what the public will see in the breaks of the big game. Recently, we wrote about

31 January 2012

Pepsi MAX Australia Protects Male Friendship

Carbonated drink brands put male into focus this fall—a few weeks ago, Dr Pepper rolled out its Ten version for machos across the U.S., and now Pepsi MAX, another brand targeting male consumers, is stepping...

3 November 2011

Pepsi Has Launched the Pepsi Max Film Competition 2011 for London

Pepsi has launched the Pepsi Max Film Competition 2011 for London. Everybody is welcome to shot a 6-seconds video and win money, partner with Pepsi for co-creation of videos and become a participant of the virtual production house.

9 September 2011

Favourite vs. Favourite: Clashes Arranged by Brands

Comparison stands behind any considered choice, and any confident global brand tends to provide its consumers with an opportunity to examine both the positive and negative sides of their products—and sometimes weigh its offerings against goods by other manufacturer. Sometimes, companies also...

4 April 2011

Doritos Ad Tops the 2011 USA TODAY Super Bowl Ad Meter Rating

The Doritos ‘Pug Attack’ user-created commercial about a dog which goes for chips scored the No.1 ranking in the 2011 USA TODAY Super Bowl Ad Meter rating,...

7 February 2011

Pepsi Max: Escape from the Things You Don't Like

Pepsi Max is offering new ways to rid of those who don’t let you enjoy a can of your favourite soda. The fizzy drink brand released a series of tongue-in-cheek spots, featuring guys who just want to escape from the imperfect reality (in which they got to do unpleasant things...

19 January 2011

Pepsi Max Launched NFL Audible Program featuring Rap Stars ahead of Super Bowl XLV

Pepsi Max, the soda brand which has connected with the rap culture primarily through to its latest commercial featuring Snoop Dogg (still, Nike remains the most long-standing fan of this music style), has unveiled a new project created in collaboration with famous...

17 January 2011

Doritos and Pepsi MAX Reveal Ten Consumer-Created Commercials Vying for $5 Million Payout

Following a review of more than 5,600 creative submissions Doritos and Pepsi MAX revealed the names of the 10 finalists in the Crash the Super Bowl challenge. These 10 finalists will go on to compete to be one...

4 January 2011