ABSOLUT is backing the transformation of an abandoned trolley terminal in New York into the first world’s subterranean park, the Lowline. The project, which has been partly funded through Kickstarter in early 2012, is now getting more support from the iconic alcohol brand that will be donating $1 from each sale of the new Absolut Lowline cocktail in participating bars.
Perrier-Jouët has presented another sophisticated design piece inspired by the brand’s artistic legacy and traditions. Following an array of various creative artifactss, ranging from water-colors to paper frescoes and botanical arabesques, here comes The Enchanting Tree. The new masterpiece, created by the Dutch-born, London-based product designer and artist Tord Boontje, is a champagne service made of suspended golden branches and decorated with anemones.
ABSOLUT has released a new limited edition, designed as a tribute to denim and travel. The bottle has got a deep blue jeans skin, developed by the Brooklyn-based denim guru and street fashion designer Loren Cronk. To highlight the “voyager” nature of the new bottle, ABSOLUT Denim launched in travel retail.
ABSOLUT VODKA goes crowdsourcing—the legendary brand is encouraging U.S. residents to develop the new design for ABSOLUT Chicago, the latest limited-edition bottle in the city series. For the new initiative, the brand has collaborated with the online design community Threadless, which is hosting the competition on its platform. The winner of the art contest will get his or her design featured on the legendary bottle and will walk away with $10,000 and a trip to the ABSOLUT Chicago launch party.
ABSOLUT Vodka launches a new limited-edition bottle, originating from the brand’s previous project, ABSOLUT BLANK, which was launched back in 2011 and engaged celebrated artists from across the globe. It’s always better to start with a clean sheet—or a blank bottle,—so the new urban flower-inspired ABSOLUT VODKA BLANK EDITION by Dave Kinsey had a really good platform to grow on. In the new bottle print, the contemporary artist and designer explored the connection between emotional and environmental in his well-recognized “mural paintings” style.