The family of ABSOLUT flavoured vodkas is joined by a new product, ABSOLUT HIBISKUS, which hits the U.S. market this month. The new variety, which has become the first-ever floral-flavoured vodka in the brand’s portfolio, opens up new horizons for both creative mixologists and sophisticated consumers with its bold and intense taste.
This summer, due to the London 2012 Summer Olympics and the Queen’s Diamond Jubilee, a range of brands got a touch of britishness. London, as the epicenter for this summer events, has become the major source of inspiration for designers—the style, culture and history of the capital are the trending themes of the new packaging designs. Beefeater, which is originally a London product, highlighted its connection with the capital by launching the Beefeater Inside London Limited Edition bottle, designed by Coley Porter Bell.