This summer, due to the London 2012 Summer Olympics and the Queen’s Diamond Jubilee, a range of brands got a touch of britishness. London, as the epicenter for this summer events, has become the major source of inspiration for designers—the style, culture and history of the capital are the trending themes of the new packaging designs. Beefeater, which is originally a London product, highlighted its connection with the capital by launching the Beefeater Inside London Limited Edition bottle, designed by Coley Porter Bell.