As part of its “Make love not war” campaign, Lynx is partnering with Australian Red Cross Blood Service to raise awareness of the blood donation among young man. The initiative is launched three months ahead of World Blood Donor Day on June 14 so that the man could have some time to take all courage and roll up their sleeves for the cause.
Heart Research UK has offered an alternative way to discard unwanted and disturbing memories about the past relationships. Ahead of Valentine’s Day, the organization launched an unconventional auction, #InstaHeartAuction, where people could trade the stuff their “exes” gave them in the times of romance.
The Thomson Reuters Foundation has teamed up with Nokia to recognize international photographers who document various aspects of what it is to be a woman in the contemporary world. The competition titled “Click for Change” is calling the aspiring photojournalists and creative enthusiasts to submit their works by February 11 for a chance to continue their “investigation,” armed with Nokia Lumia 1020.
Coca-Cola has released a heart-warming short documentary which is dedicated to the joy of the family reunion on the Lunar New Year in China. A great number of parents there have to work and live as migrants in bigger cities to support their kids financially, so the holiday is the only short period of time they can see each other. The “Home Alone Kids” film narrates the story of three families from Longsheng, Guangxi Province that reunite after long months of living apart.
While beer, one of men’s favorite drink, can’t contribute to prostate cancer treatment in a direct way, it still can help by raising money to fight it. Seven professionals from creative agency Karmarama teamed up to found private Two Fingers Brewing Co. to create Britain’s first-ever beer brand that donates 100 per cent of proceeds to help fight prostate cancer.
Dove continues to challenge stereotypes about beauty imperfections in the documentary film, Selfie. It depicts school girls and their mothers, who are taking a new, brighter look on their most hated body attributes through selfies, self-portrait photographs taken with the phone camera for social-media use.
A Shaded View on Fashion Film, the first-ever international festival of short films dedicated to fashion, style and beauty, is partnering with the jewelry and luxury goods brand Bulgari for 2014. The winning Bulgari-inspired entries will be shown during the grand event celebrating the company’s 130th anniversary.
Living with challenging mental conditions is always tough, but telling others about these problems might be yet tougher. The Living With: start-up T-shirt company, based in the USA, helps individuals who experience such disorders to declare this to the world using visual language—namely, through designs of their tees. The project has a charitable mission: a percentage from each sold T-shirt goes to Active Minds, an organization that helps destigmatize mental health problems on college campuses across the USA.
The latest issue of COLORS covers the nature of protest, providing an insight into revolts across various cultures, with various goals and results. The 88th issue of the Benetton-owned cultural and social magazine explores all kinds of protesting movements (including violent ones) that influenced the history of different countries.