(RED)

Coca-Cola inspires to dance for lives in the global #CokeREDMoves movement

To support the global (RED) anti-AIDS movement, Coca-Cola has launched a dance-focused campaign, inspiring consumers to dance for health of others. The effort started ahead of World AIDS Day, December 1, #CokeREDMoves, encourages both amateur and professional dancers from across the globe to record the Coke dance performance and send it in—all to generate more donations to help end mother-to-child transmission of HIV by 2015.

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(RED) continues involvement with music and global partying

The international initiative (RED), which engages people and businesses in the fight against AIDS, has released a new electronic and pop music compilation to raise awareness of the issue and generate funds to fight it. The album titled DANCE (RED) SAVE LIVES2 is launched ahead of December 1, The World AIDS Day. The decision to release the compilation builds on the success of the 2012 DANCE (RED) SAVE LIVES music album that was #1 in the iTunes dance charts in 33 countries.

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Adobe and (RED) seeking a design talent to create imagery for the “Dance Red, Save Lives” album in collaboration with Futura

Adobe Creative Cloud is harnessing the power of the crowd to create a cover for the next dance music album DANCE RED, SAVE LIVES to be released as part of anti-AIDS initiative (RED). The tech brand is calling international design talents to submit their past works for a chance to collaborate with Futura, a renowned New-York based abstract art master.

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