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  • Blue Marlin Сreated New Brand Identity for Kokomo: Bottling Nature’s Secret Fuel

    Blue Marlin Сreated New Brand Identity for Kokomo: Bottling Nature’s Secret Fuel

    Sydney-based brand design agency Blue Marlin has recently created an entire new brand design for Schweppes, launching the client’s new beverage product Kokomo.Kokomo sits in...

    1 September 2011

  • Brands’ Activities for the Royal Wedding

    Brands’ Activities for the Royal Wedding

    On April 29, Prince William and Catherine Middleton (now the Duke and the Duchess of Cambridge) said “I will” at Westminster Abbey—and the time ahead one of the biggest events in Great Britain was a very busy period for brands and advertisers

    3 May 2011

  • Uma Thurman Is Seducing a Reporter in a New Schweppes Advert

    Uma Thurman Is Seducing a Reporter in a New Schweppes Advert

    Schweppes has tapped another Hollywood A-lister to promote the iconic fizzy drink. The cold Australian beauty Nicole Kidman, who starred...

    3 May 2011

  • Diageo GB and Coca-Cola Enterprises Get Behind Royal Wedding Celebrations

    Diageo GB and Coca-Cola Enterprises Get Behind Royal Wedding Celebrations

    As the Royal Wedding falls just after Easter, many people in the UK will be enjoying an eight day holiday bonanza within a short eleven day period, and consumers will be looking to make the most of the holiday atmosphere, celebrating all that is great about Britain. Leading drinks companies...

    13 April 2011

  • DiDONATO Wins Gold for Schweppes Portfolio Range

    DiDONATO Wins Gold for Schweppes Portfolio Range

    The acclaimed Australian brand and design agencyDiDONATO is celebrating this week after receiving a Gold at the 2010 Australian Packaging Awards. Their entry, the Schweppes Brand Identity and...

    11 October 2010

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  • Schweppes, Leopards and Chaos

    Schweppes, Leopards and Chaos

    Coca-Cola’s Schweppes has kicked off a new TV campaign featuring an average family, who seem to have nerves of steel and undestroyable positive attitude towards all the mess going on around. The new ads, created by...

    12 July 2010

  • Schweppes Unveiled Fluorescent Cans

    Schweppes Unveiled Fluorescent Cans

    Schweppes makes a nod to consumers, who like to have an active night light. The brand launches a series of collectible phosphorescent cans 250 ml. The cans feature simple geometric lines of psychedelic design, which remind of the clubbing atmosphere. The varieties, which are...

    30 March 2010

  • Schweppes: 1+1=3

    Schweppes: 1+1=3

    Schweppes Australia has been recently rebranded and is now launching a massive “The magic is in the mix” campaign. The advertising is rolled out in outdoor, TV and print materials as well as in retail and point of sale marketing places. With a new image and ideology,...

    26 March 2010

  • Schweppes Australia Relaunches Brand Identity

    Schweppes Australia Relaunches Brand Identity

    The Didonato design agency introduced a new packaging for Schweppes Australia. With nearly 100 products in their portfolio, Schweppes owns a vast amount of graphic real estate in grocery, impulse and...

    25 March 2010

  • Schweppes Abbey Well Encourages Britain to 'Schwim Free'

    Schweppes Abbey Well Encourages Britain to 'Schwim Free'

    Coca-Cola Great Britain is building on the success of last year's Schweppes Abbey Well free swimming campaign, and encouraging consumers to 'Schwim Free' throughout 2010. The integrated activity, comprising of on-pack, digital and outdoor elements, calls for...

    16 March 2010

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Expert Columns

What's in a Name?

The brand name development process must be robust and capable of attaching specific meaning to what is often a broad set of challenges. Craig Swanson discusses three macro approaches that can be used to create a distinctive brand name.

Five Macro Trends at Work in 2012

Anthem's expert Kathy Oneto forecasts that 2012 is the year of Movement and Progress across a number of dimensions.

It’s Time to Put Some Fun Back into Marketing

While it’s true that consumers are cost-conscious and more deliberate in their purchase-making decisions as a result of the recession, it’s also true that they’re looking for some bright spots in their daily lives.

Time for Brands to Invest in Defensible Design

It’s nothing new that brands rely on colour recognition, and in some cases words, to boost consumer recognition on noisy shelves. Both are vital in driving market share.

Celebrating Health

The future of taste is in the celebration of food. Healthy eating brands need to move from the visual imagery of tape measures, weighing scales and comparing ‘before’ and ‘after’ shapes.

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