
Smirnoff runs a new ad campaign in India seeking for ‘heros’ and ‘screamers’ within its target audience of young males.
22 November 2011

The less time is left before Christmas, the more campaign and projects roll out to celebrate one of the most waited holidays of the year...
14 November 2011

This fall, Smirnoff is treating its fans with a bunch of treats, both entertainment and drinkable. The iconic vodka brand, which has launched spinoffs of its two successful projects, The Smirnoff Nightlife Exchange and
10 November 2011

Smirnoff rolls out the Season 2 premiere of its reality television show, Master of the Mix that was launched last fall for the first time. To deliver the show on screens, the leading vodka brand is partnering with BET...
31 October 2011

Smirnoff launches a new series of limited edition bottles based on the nightlife of four of the world’s biggest party locations—London, New York, Rio de Janeiro and Australia.
7 October 2011

Every successful brand or company has a team of people, who developed the winning strategy and helped it move forth—and, in its turn, every team has its leader. Adweek, the magazine dedicated to covering creativity,...
6 October 2011

The Smirnoff Nightlife Exchange Project welcomes the world’s No.1 female artist, Madonna, who joins the brand’s one-of-a-kind program of swapping...
18 August 2011

The Smirnoff vodka brand, one of the biggest fans of club culture in the alcohol industry, brings back The Smirnoff Nightlife Exchange Project, building on the tremendous success of the last year’s...
16 August 2011

Crack open summer with Smifnoff, the world's #1 vodka, as they add a new, award-winning flavor to the flavors line—Smifnoff Coconut Flavored Vodka...
25 July 2011

Diageo Global Travel and Middle East (GTME) has introduced Smirnoff Espresso in duty-free shops of 46 airports in different regions of the world. The Limited Edition coffee-flavored vodka is now available at travel-retail locations exclusively and will be sold...
12 May 2011
The brand name development process must be robust and capable of attaching specific meaning to what is often a broad set of challenges. Craig Swanson discusses three macro approaches that can be used to create a distinctive brand name.
Anthem's expert Kathy Oneto forecasts that 2012 is the year of Movement and Progress across a number of dimensions.
While it’s true that consumers are cost-conscious and more deliberate in their purchase-making decisions as a result of the recession, it’s also true that they’re looking for some bright spots in their daily lives.
It’s nothing new that brands rely on colour recognition, and in some cases words, to boost consumer recognition on noisy shelves. Both are vital in driving market share.
The future of taste is in the celebration of food. Healthy eating brands need to move from the visual imagery of tape measures, weighing scales and comparing ‘before’ and ‘after’ shapes.
