
Smirnoff, which last year helped Madonna to find a new dancer in a global search as part of the second edition of its Nightlight Exchange project, is continuing its multi-faceted partnership with the pop-diva with a...
23 March 2012

Smirnoff, one of the most ‘artistic’ vodkas in the world, has embarked on a new...
28 February 2012

Smirnoff runs a new ad campaign in India seeking for ‘heros’ and ‘screamers’ within its target audience of young males.
22 November 2011

The less time is left before Christmas, the more campaign and projects roll out to celebrate one of the most waited holidays of the year...
14 November 2011

This fall, Smirnoff is treating its fans with a bunch of treats, both entertainment and drinkable. The iconic vodka brand, which has launched spinoffs of its two successful projects, The Smirnoff Nightlife Exchange and
10 November 2011

Smirnoff rolls out the Season 2 premiere of its reality television show, Master of the Mix that was launched last fall for the first time. To deliver the show on screens, the leading vodka brand is partnering with BET...
31 October 2011

Smirnoff launches a new series of limited edition bottles based on the nightlife of four of the world’s biggest party locations—London, New York, Rio de Janeiro and Australia.
7 October 2011

Every successful brand or company has a team of people, who developed the winning strategy and helped it move forth—and, in its turn, every team has its leader. Adweek, the magazine dedicated to covering creativity,...
6 October 2011

The Smirnoff Nightlife Exchange Project welcomes the world’s No.1 female artist, Madonna, who joins the brand’s one-of-a-kind program of swapping...
18 August 2011

The Smirnoff vodka brand, one of the biggest fans of club culture in the alcohol industry, brings back The Smirnoff Nightlife Exchange Project, building on the tremendous success of the last year’s...
16 August 2011
“For an average consumer the value of branding is down to making the right choice”

Sara Jones, Creative Director at brand development and packaging design agency Anthem Worldwide, shares her round up of the top five print innovations, which have the potential to create real standout, as long as they’re used to enhance –- rather than ‘be’ -- the brand idea.
If you had to choose the ultimate business super power, what would it be? Big budgets, global reach, an innovation pipeline full to bursting, a PR machine capable of generating positive press 24/7? Without hesitation, I answered “agility.”
Cheryl Swanson, Head of Toniq, once again explores the consumer trends for different age groups in the USA.
Before we had Apple Macs, Photoshop and a myriad of other programmes, design centered on tradition and craftsmanship, on the physical and the tactile. Yet now, we see the worlds of digital design and physical craftsmanship joining to create new expressions and celebrations of the power of making.
There’s a natural relationship between the style of our daily surroundings and how we feel. A great space can make us feel better, more hopeful and even more productive. And we often use our own space to express a vision of ourselves.

