latest in Smirnoff

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  Smirnoff Brazil Adds Nocturnal Graffiti to the Urban Picture of São Paulo

  Advertising  Dec 10, 2012

  Smirnoff joins the army of urban art wizards by unveiling a series of “painted by light” urban murals...

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  Smirnoff to Launch a New Global Nightlife Project, Smirnoff Midnight Circus

  Marketing  Aug 30, 2012

  Smirnoff, which excited the globe with party-swapping initiatives as part of the Smirnoff Nightlife Exchange Project for two consecutive years (2010 and 2011)...

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  Smirnoff Provides Its Facebook Fans an Access to Exclusive Madonna's MDNA Nightlife Edition Remix Album

  News  Mar 23, 2012

  Smirnoff, which last year helped Madonna to find a new dancer in a global search as part of the second edition of its Nightlight Exchange project, is continuing its multi-faceted partnership with the pop-diva with a new fan-oriented project. The iconic vodka brand is offering its fans an access to a collector’s album, a set of remixed tracks from the singer’s much-anticipated  latest album MDNA, which is slated to hit the stores on March 26.

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  Smirnoff Australia Launches Two Artistic Packs, The Third to Be Designed by Public

  News  Feb 28, 2012

  Smirnoff, one of the most ‘artistic’ vodkas in the world, has embarked on a new...

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  Smirnoff Chooses India in a New Ad Campaign

  News  Nov 22, 2011

  Smirnoff runs a new ad campaign in India seeking for ‘heros’ and ‘screamers’ within its target audience of young males.

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  The Smirnoff Nightlife Exchange Project 2011 Rolled across the Globe

  News  Nov 14, 2011

  The less time is left before Christmas, the more campaign and projects roll out to celebrate one of the most waited holidays of the year...

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  Smirnoff Teamed up with Amber Rose to Launch Two New Flavours

  News  Nov 10, 2011

  This fall, Smirnoff is treating its fans with a bunch of treats, both entertainment and drinkable. The iconic vodka brand, which has launched spinoffs of its two successful projects, The Smirnoff Nightlife Exchange and Master of the Mix, is now introducing two new flavored vodkas, Whipped Cream and Fluffed Marshmallow—to toast the highly anticipated second installments of the initiatives. According to the brand, the new additions to its portfolio are “to offer adult consumers a line of premium spirits that, similar to that memorable bachelorette party or a classic guys' night out, are fun, sophisticated, and cleverly wicked.” These new products are all about sweetness and female nature, which can be both sassy and gentle.

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  Smirnoff Rolls out the Second Season of the Master of the Mix TV Show

  News  Oct 31, 2011

  Smirnoff rolls out the Season 2 premiere of its reality television show, Master of the Mix that was launched last fall for the first time. To deliver the show on screens, the leading vodka brand is partnering with BET Networks, the US leading provider of quality entertainment, music, news and public affairs television programming for the African-American audience.