Bacardi, the international producer of spirits, has signed a deal with Jamie Oliver, who will be fronting the recently launched new channel on YouTube, Drinks Tube. The British celebrity chef will teach the audience some great secrets of mixology throughout the initiative.
Twitter, which celebrated its 7th birthday last month, has launched an updated, redesigned platform for businesses. The online destination offers companies of all sizes a deep insight into how to turn Twitter into a powerful tool for monetization, increasing brand awareness, driving web traffic and more.
Twitter is stepping into a new area of e-commerce by partnering with American Express to enable its consumers to buy goods by simply typing in a hashtag of an item they want to purchase. To start using the micro blogging service for shopping purposes, users are invited to sync their Amex accounts with their Twitter profile here, at sync.americanexpress.com/twitter.
YouTube is planning to introduce paid subscriptions for some individual channels, and this will start a whole new era in the history of the global video sharing community in particular, and online video in general. With this move, YouTube aims to attract more professional content makers as well as advertisers and refined audience to make the video platform a stronger rival of television. The first paid subscriptions are said to be launched in the second quarter of this year.