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Stuart Costley, Senior Vice President of The Big Picture, US: “Good research kills bad ideas, bad research kills good ones”
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most
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Matt Utber, the founder and creative director of The Plant: “Food and art are our biggest passions and core areas of expertise”
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Thomas Johansson, Design Director, Electrolux: “Product and industrial designers should glean inspiration from people’s needs and problems”
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Stuart Chapman, The Big Picture: “The most common marketing blunder is to expect packaging to do too much”
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Daniele Fiandaca and Mark Chalmers, founders of Creative Social: “It’s better to be wrong and interesting than right and boring”
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Sam Stone, Creative Director of Identica, London: “There’s too much of westernised imitation in the Russian FMCG”
