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Simon Bolton, Worldwide CEO of The Brand Union: “Storytelling is the most critical part of our business now”**
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most
popular Interview -
Stuart Costley, Senior Vice President of The Big Picture, US: “Good research kills bad ideas, bad research kills good ones”
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Matt Utber, the founder and creative director of The Plant: “Food and art are our biggest passions and core areas of expertise”
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Thomas Kolster, the founder of WhereGoodGrows: “Brands should put value-driven principles at the core of their businesses”
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Thomas Johansson, Design Director, Electrolux: “Product and industrial designers should glean inspiration from people’s needs and problems”
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Jonathan Ford, Pearlfisher: “Packaging design should be having the same influence on society as fashion design, architecture or product design”
