Tide Smart Bag Fights with Plastic Pollution in the UAE

P&G has unveiled its Tide's Smart Bag, an eco-friendly package that can be used as a shopping list paper for many times. It looks like a lined notepad and is supplied with a marker. After having used the detergent, consumers can use the bag for...

9 January 2012

P&G Launched Six New Facebook Stores

Procter & Gamble is going to develop e-commerce and has launched six new Facebook stores for its Tide, Gillette, Olay, Gain, CoverGirl, Luvs and Febreze brands.

16 June 2011

P&G Unveils Limited Time Offer: Vintage Package Outside, Today's Performance Inside

For a limited time only, P&G will offer its three products such as Tide, Bounce and Downy in original early version of their package. Interestingly, inside the vintage package consumers will find contemporary...

18 May 2011

Tide Loads of Hope Commemorates 1-Year Anniversary of Haiti Earthquake with a Docu Short Film

On the one-year anniversary of the earthquake that devastated Haiti, Tide Loads of Hope is releasing a short documentary film that shares stories of Hope, providing a glimpse into the lives of residents and relief workers in Haiti.

13 January 2011

Tide to Show Hispanic Women How to Get More Value for Their Money

For the second year, Tide is bringing its free "More Value for Your Money" seminars to Hispanic women with an agenda that highlights new tips and suggestions so that they can spend their money more effectively. According to a recent survey conducted by The Associated...

29 September 2010

Can Large Brands Be Brave?

It is generally accepted in design circles that the smaller the brand, the easier it is to push through ground-breaking (hence award-winning) design solutions.

Stephanie Krompier, Sterling Brands

6 September 2010

Tide Dry Cleaners Is Changing the Dry Cleaning Business for Good

Tide is aiming to change dry cleaning for good and give customers more options for their dry cleaning needs. Tide Dry Cleaners, operated by Agile Pursuits Franchising, Inc., a wholly owned subsidiary of the Procter & Gamble Company is looking for franchisees...

31 May 2010

Tide Teams Up with Tennis Superstar Venus Williams to Launch New Tide plus Febreze Freshness Sport

Tide introduces Tide plus Febreze Freshness Sport, a new detergent designed to help remove tough stains and odors from garments that take the hardest hits. New Tide plus Febreze Freshness Sport is the number one sports detergent for stain removal and it eliminates odors....

11 February 2010

Procter & Gamble offers a new product for 'cold' wash - Tide Coldwater

Procter & Gamble has recently introduced on the US market the new liquid detergnet under the Tide brand - Tide Coldwater, which gets the clothes  clean at lower temperatures.

9 September 2009