P&G Takes a Load off in Its New Future Friendly Campaign

As part of its Future Friendly conservation education initiative, P&G has launched the new ‘Take a Load Off’ campaign to celebrate Earth Day 2012 and suggest  Americans to switch to cold water laundry washing for two reasons— saving energy and cutting down...

3 April 2012

P&G’s Tide Pods Are Popping in and Standing out

Procter & Gamble is finally rolling out its new Tide Pods detergent

20 February 2012

Tide Smart Bag Fights with Plastic Pollution in the UAE

P&G has unveiled its Tide's Smart Bag, an eco-friendly package that can be used as a shopping list paper for many times. It looks like a lined notepad and is supplied with a marker. After having used the detergent, consumers can use the bag for...

9 January 2012

P&G Launched Six New Facebook Stores

Procter & Gamble is going to develop e-commerce and has launched six new Facebook stores for its Tide, Gillette, Olay, Gain, CoverGirl, Luvs and Febreze brands.

16 June 2011

P&G Unveils Limited Time Offer: Vintage Package Outside, Today's Performance Inside

For a limited time only, P&G will offer its three products such as Tide, Bounce and Downy in original early version of their package. Interestingly, inside the vintage package consumers will find contemporary...

18 May 2011

Tide Loads of Hope Commemorates 1-Year Anniversary of Haiti Earthquake with a Docu Short Film

On the one-year anniversary of the earthquake that devastated Haiti, Tide Loads of Hope is releasing a short documentary film that shares stories of Hope, providing a glimpse into the lives of residents and relief workers in Haiti.

13 January 2011

Tide to Show Hispanic Women How to Get More Value for Their Money

For the second year, Tide is bringing its free "More Value for Your Money" seminars to Hispanic women with an agenda that highlights new tips and suggestions so that they can spend their money more effectively. According to a recent survey conducted by The Associated...

29 September 2010

Can Large Brands Be Brave?

It is generally accepted in design circles that the smaller the brand, the easier it is to push through ground-breaking (hence award-winning) design solutions.

Stephanie Krompier, Sterling Brands

6 September 2010

Tide Dry Cleaners Is Changing the Dry Cleaning Business for Good

Tide is aiming to change dry cleaning for good and give customers more options for their dry cleaning needs. Tide Dry Cleaners, operated by Agile Pursuits Franchising, Inc., a wholly owned subsidiary of the Procter & Gamble Company is looking for franchisees...

31 May 2010