The French jewelry label Van Cleef & Arpels adds an audio dimension to its museum exhibition “A Quest for Beauty: The Art of Van Cleef & Arpels,” now open at the Bowers Museum in Santa Ana, CA. The brand has released an iPhone and Android app, “A Quest for Beauty,” as a curated tour that allows to browse through 31 from over 200 items on display—to enhance the experience, the designs’ descriptions are delivered in an audio format.
Van Cleef & Arpels
The Van Cleef & Arpels luxury jewellery brand has stepped in the line of global companies with their own iPhone applications. Marking its centennial in 2006, the brand paid a tribute to its birthplace – a mythical and magical, enchanting city of Paris by creating a special collection “Une journée à Paris”, and also launched the application to commemorate the date and the launch of the collection.