Oxfordshire-based brewery Loddon has been completely rebranded by brand and packaging design consultancy We Are Pure. We Are Pure has created fresh new concepts for Loddon’s range of five core beers, as well a monthly special beer. The consultancy, which has been working on the project for three months, has also created new marketing material, including beer mats, runners, pump clips and glasses, as the family-run brewery looks to increase its market share.

A successful story of Russian-British collaboration in the area of design goes back to late 1990-s – early 2000-s, when such Russian brands (now among the most valued domestic ones, by the way) as Russian Standard Vodka (1998, Identica) and MTS (2006, Wolff Olins) were designed. That was the crucial moment, when the biggest Russian business entities from various industry sectors realised the power and value of the design and branding ‘made in Britain’.

Brand and packaging design consultancy We Are Pure has secured a contract with Slavyanka, one of the biggest names in Russia’s confectionery sector. The consultancy won a three-way pitch to secure the deal, which will see the team reposition, rationalise and develop Slavyanka’s extensive product range. They will become the first agency outside of Russia to work alongside the confectionery giant.